If you’ve ever thought about starting a company, you probably know that it takes a lot to transform something from idea to reality. From choosing your co-founders and building your team to getting your first users, a lot can go wrong getting a startup off the ground.
Kathryn Minshew, co-founder and CEO of The Muse, shares seven of the most common mistakes that founders (including herself!) often make so you can steer clear from the get-go. With advice for getting people to hear about what you’re doing and putting a less-than-perfect product out there, these tips will set you on the right path from the very beginning.
Watch the video below to hear the best takeaways from someone who’s been there and done that, and get inspiration from how The Muse’s early war stories turned out to have happy endings.
Before joining The Muse, Sarah worked in social business innovation for Virgin Unite in London, strategy and innovation at Market Gravity, sustainability research in the Dominican Republic, and business development for a NYC startup. Wrapping up her time at Columbia University, she’s headed to McKinsey & Company after graduation. Say hi on Twitter @sarahlichang.More from this Author