Digital Marketing Analyst II

JOB DESCRIPTION

Why GM Financial Digital?

GM Financial is set to change the auto finance industry and is leading the path of embarking on tech modernization - we have a startup mindset, and preserve our small company culture, in a public company environment with financial stability and intense growth over a decade-plus history. We are data junkies and trust in data and insights to advance our business objectives.

We take our goal of zero emission, zero collision, zero congestion, and zero friction very seriously. We believe as an auto finance market leader we are in the driver's seat to lead us in the GM EV mission to change the world.

We are building global platforms, in LATAM, Europe, China, U.S. and Canada - and we are looking to grow our high-performing team. GMF is comprised of over 10,000 team members globally. Join our fintech culture within a Blue-Chip company where we are changing the way we use technology to support our customers, dealers and business.

• We're seeking an experienced SEO and digital marketing analytics expert to lead and optimize our search strategy.
• This role requires deep SEO knowledge, hands-on SEM experience, and strong analytical and visualization skills to deliver actionable insights and support decision-making across marketing channels.
• Provide thought leadership and consultation on SEO best practices, search trends, and competitive analysis.
• Collaborate with business stakeholders to understand goals, objectives and establish KPIs.
• Support product releases and campaign measurements by developing reports that monitor behavior and performance and delivering analysis through actionable insights.
• Analyze data across multiple marketing channels such as SEO, Website, Email, App, Social, Paid Media, Direct Mail, etc., applying the right analytical techniques where appropriate.
• Identify data discrepancies and collaborate with Integrations or Development teams for support.
• Produce executive-level reports and presentations that clearly communicate key insights, trends, and recommendations
• Support experimentation and testing (A/B, multivariate, etc).

• Ability to communicate story behind the numbers with legibility and clarity.
• Strong knowledge of current Digital Search approaches, with strong understanding of SEO.
• Familiarity with industry SEO tools such as MOZ, SEMRush and/or Google Search Console.
• Passion for staying up to date with search engine algorithm updates, digital trends, and emerging analytics tools.
• Strong familiarity with Web Analytics tools, with past hands-on experience with either Adobe or Google Analytics.
• Experience with industry tools for dashboarding and analysis such as PowerBI and/or Tableau and Excel.
• Knowledge of methodologies, theory/practice and tools used in testing and experimentation.
• Strong understanding of the typical KPIs used in digital marketing, and the tools used for analyzing and sharing data with stakeholders.
• Analyze and optimize SEM and paid social campaigns, providing insights on performance, spend, efficiency, and audience targeting.
• Ability to manage and maintain multiple projects simultaneously.
• Ability to understand and explain complex issues to different experience levels.
• Strong written and verbal presentation skills.
• Exceptional data and analysis skills.
• Ability to gather feedback/input and gain consensus among disparate teams and departments.
• Strong focus on providing quality service to internal and external customers

• 3-5 years of total relevant experience required
• 2-4 years experience in Digital Search and Web Analytics required
• 2-4 years experience in Adobe Analytics Preferred
• High School Diploma
• Associate Degree
• Bachelor's Degree in Marketing, Economics, Business Administration, Statistics, or other quantitative discipline; or equivalent work experience Required
• Master's Degree in a quantitative discipline Preferred

• Normal office environment
• Subject to stressful situations
• Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required
• Limited travel may be required to support business needs