Paid Media Specialist - B2B Marketing

Gannett's B2B Marketing team is looking for a Paid Media Specialist to join our growing team. This team member will support our ambitious vision of driving growth and retention of our b2b business.

The Paid Media Specialist is responsible for executing paid media campaigns to promote USA TODAY Network's media and advertising business solutions.

Individuals in this role will possess strong product expertise in digital marketing solutions (specifically PPC, paid social and digital display platforms, email, OTT, etc.) and will collaborate with leadership to deliver results to meet our business needs and maximize our return on investment.

RESPONSIBILITIES:

• Drive awareness of the Gannett's business media solutions through a robust performance and brand marketing strategy across website, paid social, paid search, programmatic display, and OTT.
• Execute brand and lead generation strategy that leads to new customer acquisition inquiries for USA TODAY Network advertising solutions.
• Identify growth opportunities and drive channel optimization.
• Works collaboratively with marketing and other company teams.
• Provide recommendations for media planning, briefing, reporting, and optimization for campaigns across all paid channels.
• Build and manage PPC campaign including key word identification, targeting, bidding and optimization.
• Aggressively optimize paid social programs; and test, iterate and grow other digital ad platforms (i.e. Facebook, Instagram, TikTok, etc.).
• Work cross-functionally to execute initiatives like product launches and seasonal/key marketing campaigns.
• Design and construct web pages, emails, and digital marketing pieces.
• Build email customer journeys to nurture relationships retaining and growing new business.
• Collaborate with team members, including graphic designers, to design creative concepts and wireframes.
• Provide support to ongoing reporting of performance metrics to Marketing team members, including senior leadership.
• Work closely with other Marketing Operations team members to develop and maintain processes to execute campaigns and ensure proper tracking is in place for reporting.
• Assist with other Marketing and Sales-related initiatives as needed.

• Bachelor's degree in marketing, Business, or a related field
• 3-5 years' experience executing performance marketing (especially Meta, TikTok, YouTube, Search, and Programmatic) with a CPA performance marketing framework and hands-on experience. B2B experience strongly preferred.
• Strong web analytical skills across Meta, TikTok, Google, Shopify, Email, etc.
• Experience driving growth for a brand.
• Knowledge of coding languages including HTML/CSS, and JavaScript beneficial.
• Proficiency in Salesforce, data entry tools, and Microsoft Office a must.
• Proficiency in Google Ads, Google Analytics, Ads 360, Keyword Planner, Simpli.fi, Grader, Spy Fu, Facebook Ad Manager/Budgeting tool, ZoomInfo and Marketo a plus
• A passion for using data to drive business decisions and desire to measure performance.
• Ability to collaborate and work effectively in a fast-paced environment with rapidly changing requirements and shifting priorities.
• Self-starter but able to take direction, ability to work both independently and as a team player.
• An enthusiastic, take-charge attitude, coupled with a desire to collaborate and learn.