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Paid Media Specialist, EMEA (Fixed Term)

London, United Kingdom
About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

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We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Location: London or Lisbon. Please note this is a fixed term role (12 months fixed term employment)

What you'll do

Cloudflare is looking for a paid media specialist who has a proven track record of campaign execution with a focus on paid social and display. This person will work in conjunction with the paid media manager to manage routine optimisations, new launches, testing, and reporting. 

About the role

The Paid Media Specialist is accountable for successfully executing the paid social and display strategy and execution across a portfolio of products, regional accounts and campaigns. This role will work in conjunction with internal teams across the company to execute an industry-leading paid media program in the EMEA region and will focus on managing campaigns that have both lead generation and engagement goals. You should be strategic, hands-on and independently drive campaign execution and optimisation. You will primarily be working on LinkedIn Ads and Meta Ads and must have a strong understanding of these platforms. The ideal candidate will have a track record of success managing paid media to deliver against pipeline targets through tactical implementation, strategic know-how and data-driven analysis. This role will work closely with marketing ops and data teams to ensure campaigns are appropriately, measured, executed, and drive results based on funnel metrics, including leads, pipeline, opportunities and closed-won revenue.


  • Implement and support EMEA paid social and display campaigns, including but not limited to campaign setup, strategy development, organization, and management for Cloudflare’s global enterprise campaigns. 
  • Daily use of paid social platforms, reporting, analytics, and trend tools.
  • Campaign optimization: ad creative, ad copy, ad format testing, audience testing
  • Partner with the regional digital marketing team leads to understand requirements, challenges and ongoing resource requirements and create solutions at a global level across multiple languages.
  • Collaborate with globalisation team and local teams for asset translation 
  • Track and monitor reporting of campaign results on a weekly/quarterly/ad hoc basis.
  • Campaign budget allocation & monitoring to ensure proper pacing and efficiency.
  • Effectively communicate insights and trends based on campaign performance.


Required Skills & Experience

  • 5+ years working with performance marketing paid media channels, with a heavy focus on paid social and display in a corporate environment
  • Deep experience using the Linkedin Ads platform across multiple campaign types including lead and conversion focused ads across multiple ad types/formats
  • Experience with Facebook Meta ads, Instagram in a B2B capacity highly preferred
  • Experience managing campaigns across Tier 2 paid social platforms i.e. Reddit, Twitter, Quora and StackOverflow 
  • Experience working with programmatic & display vendors such as Demandbase, Display & Video 360 and/or The Trade Desk a strong plus
  • Strong understanding of the mechanics of paid media targeting in a B2B environment including 1st and 3rd-party data, intent data and account lists to drive targeting
  • Experience working with ABM platforms 6sense, Demandbase, and/or Metadata 
  • Experience with paid social channels using B2B paid social targeting options (such as 1st and 3rd-party CRM data) 
  • Excellent autonomy to drive planning, project management and prioritization with great attention to detail, time management and organizational skills
  • Experience working within a larger growth and demand generation team across numerous internal and external stakeholders
  • Strong analytical skills to analyze program effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment and being able to build strong relationships across various departments and functions. 
  • Ability to work effectively cross-functionally with a variety of roles, from executives to campaign managers and sales development teams
  • Strong data-management skills
  • Strong analytical skills to analyze campaign effectiveness and ROI
  • Positive and flexible attitude for working in a fast-paced environment
  • Great attention to detail, time management, and organization skills
  • Very strong english language skills

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at or via mail at 101 Townsend St. San Francisco, CA 94107.

Client-provided location(s): London, UK; Lisbon, Portugal
Job ID: 5660054
Employment Type: Other

Perks and Benefits

  • Diversity and Inclusion

    • Woman founded/led