Job Description :
Media and Digital Manager
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan's and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Role Dimensions
This is a unique opportunity for anyone with a real passion and flair for media planning. You will be part of a team leading Diageo's annual connections planning process in Southern Europe, with a focus on the French market, in close collaboration with key internal partners and external agencies. We are looking for a proactive mind, to help us build world class media plans that consistently deliver category and brand growth.
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One of our main goals is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media, and market landscapes in an agile and impactful way.
Top Accountabilities
- Acting as a multifaceted media expert responsible for delivering meaningful data-driven media plans for our brands that are activated beautifully, working seamlessly with your category brand teams.
- Ensuring all media plans for our brands across the portfolio uphold our global media standards.
- Partner with the Head of Connected Consumer Engagement to deliver fully integrated connections plans. Responsible for ensuring all activity operates 100% ‘no dead ends' across the consumer journey.
- Work on a collaborative way with the Planning team in order to ensure appropriate use of data, insight & econometrics.
- Media leadership: ability to influence media decisions at all levels internally and externally with maturity and grace.
- Recruitment/Re-recruitment - both from a shopper and consumer perspective.
- Scale - in all commercial elements of the brands, nurturing strong relationships with the Revenue and Category team to deliver above and beyond the AOP.
- Physical Availability - the ability to see, find, and trigger associated memories in a buying context, all resulting in success at the point of purchase.
About You
- Genuine passion for media with a deep understanding of how this works within a CPG business model and the P&L levers that drive growth.
- A strong background working within the luxury industry or in the French market.
- You are constantly curious about consumers; have a conscientious understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change.
- A great team member who enjoys working in a fast-paced team environment.
- 8 years+ experience in planning media on a portfolio client within a marketing/agency environment.
- Demonstrated brilliant execution to impeccably high standards.
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!
Worker Type :
Regular
Primary Location:
Madrid
Additional Locations :
Turin
Job Posting Start Date :
2023-10-31