How to Get the Most Mileage Out of Every Piece of Content
You know you need to post awesome content on your social media platforms. And you need to be posting that content regularly. But what you might be struggling to understand is where you’re supposed to get all that content—or the time to create it.
If so, I’ve got a trick for you: This week, I want you to create one piece of awesome content. (Yes, that’s it!) But, I want you to squeeze five social media posts out of it.
It’s possible. And not only is it possible; it’s smart. Creating one really great piece of content per week and using the rest of the week to promote it not only saves you time, but gives you an opportunity to get your community psyched about what you’re about to offer.
Let’s say you’re a foodie who sells cookbooks. This week, you’re going to film a step-by-step video of you making your favorite meatball recipe, and you’re going to post it on your social media platforms on Friday.
Here’s how the week would play out.
Monday: Behind-the-Scenes Photos
While you’re filming your step-by-step video and chopping, sautéing, and frying, have someone snap some pictures. Take more pics once the meatballs are done, and a few of you and your team eating them.
On Monday, upload one (or a few!) to your social platforms, and use it as a teaser for your video. Your caption could be something along the lines of: “These were delicious—perfect for a Sunday dinner with fam! Want to make them yourself? Tune in on Friday when I’ll show you how.”
Tuesday: Cooking Tip
Have a tip about how to make sure the meatballs don’t get too dry? Or a secret ingredient that makes them a million times more awesome? Share it as a #CookingTip and tell your community you’ll have more for them on Friday when you post the full video.
Hint: To make the tip look awesome, write it down on a pretty piece of paper (with good handwriting!) and take a picture. Or, use Clipart or Photoshop to design a tip graphic that you can post, like this:
While filming the video on Monday, did you get tomato sauce on your face? Or say something about the meatballs that came out funny and wrong?
This is content gold. People love behind the scenes pictures and videos, they love not-so-funny content (e.g., cooking) turned funny and, most importantly, they love authenticity. Just remember to caption it with a tease to Friday’s video!
Thursday: Fill in the Blank
In keeping with the meatball theme, play a game with your community. Take one of the behind the scenes photos from Monday, open it in Clipart or Photoshop, and overlay a fill-in-the-blank question, like “I love meatballs when they’re _.”
Then tell your community you’ll repost your favorite response later that afternoon. (And, of course, remind your audience to come back for tomorrow’s video.)
See how much we got out of that one video? And there’s so much more we could take from it! Feel free to use this as a content guide, but now that you’ve got the hang of it, see what other teaser posts you can dream up.
One last tip: The best way to make sure you have all the content you need is to outline the teaser posts before you film the video, so you know not to delete the clip of you and your team flinging meatballs across the kitchen. Content, baby.
Photo of typewriter courtesy of Shutterstock.
Alex Honeysett is a Brand and Marketing Strategist who partners with CEOs, executives and solopreneurs to grow their personal and professional brands, human-to-human. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Alex knows what truly drives conversions, sold-out launches, and *New York Times* interviews—and it’s not mastering the marketing flavor of the week. It’s how well you connect with the heart-beating people you’re trying to help and communicate your understanding back to them. Alex has landed coverage in print and broadcast outlets around the world, including the Today Show, *Wall Street Journal*, Mashable, BBC, NPR, and CNN. Her own articles have been featured in The Muse, *Forbes*, *Inc.*, Mashable, DailyWorth, and *Newsweek*. In addition to her extensive PR and marketing experience, Alex is a trained business coach.More from this Author