Sure, Instagram's fun for showing off photos of your brother's new puppy or sharing the weather in your city (ahem, #polarvortex), but it's also useful pretty useful for your professional life. Take the profiles of companies like Birchbox, Warby Parker, and GE, for example, or check out Glassdoor's guidelines on how to use Instagram to brand yourself and land a job.
But a great Instagram presence goes beyond taking beautiful photos—it's all about the number of people who see (and engage with) your creations.
Take a look at this infographic for some fascinating insights into what Instagrammers love (blue images win out over red—who knew?), and see what you can take away for your own Instagram presence. Then, tell us in the comments section: How do you use the platform in your professional life?