3 Social Media Trends You Should Know About—Now
It’s the beginning of a new year, and chances are you’re resolving to do several (hundred?) things for the first time, differently, or better. But before you start listing out your new and improved social media plans for 2014, I’ve scoured the Internet to give you a head start.
To find out what the experts are saying will be big in social media this year, read on. Their predictions will help you nail those resolutions—and maybe even keep a few of them.
1. The Social Media Job Scene: Bigger and Better
According to Business Insider, there are six social media jobs that are going to explode in 2014: SEO Specialist, Social Media Strategist, Online Community Manager, Social Media Marketing Manager, Social Media Marketing Coordinator, and Blogger or Social Media Copywriter.
Related: Find Social Media Jobs on The Muse
If you’re determined to find a social media job this year, research the jobs on this list—which are you most qualified for? Interested in? On the flip side, if you’re an executive at a company that plans to invest more in social media this year, these jobs are good predictors of what people will be paying attention to in the social world in 2014. Know anything about SEO and social media? If not, you may want to add “hiring an SEO specialist” to your resolution list.
2. Beyond Facebook: The New Platforms on the Block
Forbes outlined the top seven social media trends it predicts will dominate 2014. The most interesting? MySpace will make a comeback, Google+ will “become a major factor” and there will be more micro-video. Here’s what this means for you:
Related: 3 Ways to Use Vine for Your Company
3. Small Moments, Big Trends
PR Daily took a look at 10 social media moments in 2013 that it believes are precursors to major trends in 2014, including Oreo’s tweet during the Super Bowl, Facebook launching hashtags, and Pinterest’s makeover. What do these milestone moments mean for your social media resolutions this year?
As you’re mapping out your priorities for the year, there’s nothing more powerful than arming yourself with information. But if you find yourself getting lost in the noise, remember your #1 resolution for your brand: Keep it genuine and authentic. The rest will follow.
Happy New Year!
Photo courtesy of Jason A. Howie.
About The Author
Alex Honeysett is a Marketing & Brand Strategist who believes the secret to marketing success is not to sell your soul, lose your sense of humor or shape-shift into a corporate marketing robot -- it's to create a human relationship with your community (strategically!). After spending nearly a decade leading corporate communications strategies for companies including Thomson Reuters and NASDAQ, Alex now helps women entrepreneurs and small businesses create foundational brand, messaging and marketing strategies that leverage all the ways they innately communicate and connect with people and bring those strategies to life. You can learn more about her work (and story!) here: alexhoneysett.com.