Marketing Manager - Switzerland

About the Role

Wipro is hiring for a Marketing Manager based in Bangalore, India which will have the opportunity to provide essential support to the Head of Marketing for Switzerland. Working from Bangalore, this role involves collaborating with the Geneva-based marketing leader and the extended sales teams to execute marketing plans across multiple channels. This role requires the ability to accommodate Central Europe Time (CET) for meetings and co-working conversations.

The ideal candidate will have a comprehensive understanding of marketing principles, be self-motivated, demonstrable proficient project management skills and have a high energy level.

Basic understanding of French or German will be a significant advantage, candidates who have had the experience of working or living in Europe will also be prioritised.

• Campaign Support : Assist in adapting global and regional campaigns for the Swiss markets, ensuring appropriate cultural sensitivity and local impact.
• Project Execution : Manage timelines, budgets, and vendor communication for marketing projects assigned by the Head of Marketing.
• Marketing Materials : Coordinate creation and translation of marketing materials such as presentations, web content, and social media posts. Utilise various media and content channels to create compelling narratives that effectively convey Wipro's message, considering local market scenarios and competitive landscape.
• Digital Marketing : Support digital marketing activities including social media, email marketing, and web updates.
• Event Coordination : Assist with end-to-end event management , both in-person for client events that happen in India and virtually, providing support remotely from Bangalore for Swiss f2f or virtual events in close collaboration with supporting agencies
• Data and Market Research : Conduct market research for Switzerland, staying updated on industry trends and competitor activity. Track, measure, and analyse performance of marketing activities, reporting results to leadership.
• Partner Marketing : Engage with key Wipro partners such as Microsoft, AWS or Google to manage marketing projects that span Wipro and supporting partners. Establish relationships with alliance partners to identify and drive joint marketing activities.
• Administrative Support : Provide administrative support to the Head of Marketing, including scheduling, report preparation, and general logistics.
• Deal Support : Execute account-based marketing programs and relevant deal support initiatives to bolster regional growth objectives for specific clients.
• Lead Management Support : Assist with incoming leads to upload, to transfer & follow up with sales.

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 5+ years of professional experience in a marketing or communications role.
• Excellent project management skills, with attention to detail and deadlines.
• Strong written and verbal communication skills in English.
• Ability to work independently, navigate matrix organisations, and demonstrate strong problem-solving skills, negotiation, creativity, and team-orientation. Detail-oriented and outcome-focused.
• Proficiency with marketing tools and software platforms such as Salesforce, Microsoft Dynamics, and other marketing technology platforms.

• Experience with B2B marketing in a technology setting.
• Knowledge of the Swiss business landscapes.
• Established relationships in the Swiss market that can be leveraged in this role - with event agencies, media & PR agencies, exclusive content agencies, and industry membership bodies.