Marketing Manager (Remote)

Position Description

Job Summary

Vetrotech Saint-Gobain North America is a member of the Saint-Gobain Group specializing in the development, production and distribution of sustainable fire-resistant safety and high-security glass for the building and marine sectors.

As a world leader and pioneer in glazed protective solutions for more than 40 years, people's safety comes first at Vetrotech: the company is an advocate of making living places more secure and accepts no compromise in compliance with regulations or standards.

We are NOW hiring a Marketing Manager to join our team! This is a fully remote position.

What's the job?

We are looking for a high energy Marketing Manager to directly oversee multiple components of our marketing program for North America. You will be responsible for executing effective marketing strategies, developing marketing campaigns, creating marketing content, managing our website, all advertising, social media and public relations while liaising with Vetrotech Central Marketing in Europe. In this capacity, you will also manage our marketing and PR agency partner, directing their efforts in support of our strategy. The successful candidate will play a key role in building the company's brand in North America, creating compelling customer content and generating quality leads to fuel ambitious regional growth targets.

• Manage North America communications budget
• Own outbound and inbound marketing activities in various areas (content development and optimization, advertising, events planning, PR, etc.)
• Create and execute brand awareness and lead generation programs through appropriate channels (web, social media, e-mail, etc.)
• Work closely with Sales and Business Development to develop to provide crucial sales enablement tools
• Own and execute web content and social media strategy with support of other Marketing team members
• Help refine Vetrotech's North American competitive positioning
• Lead advertising and media agencies with day-to-day support and execution of creative deliverables
• Develop and maintain relationships with key trade media partners to support both paid and earned media activities
• Manage external vendors to execute promotional events and campaigns
• Analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Deliver overall monthly and campaign level reporting of marketing KPI performance vs. goals
• Ensure close coordination with Vetrotech Central Marketing team
• Help develop new ways of working to clarify and streamline Central vs. Regional Marketing activities
• Ensure global brand standards are adhered to in North America
• Other duties as assigned

• Bachelor's degree in Marketing, Advertising, or related field preferred
• 7+ years in a marketing role with some Manager level experience required
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.), market research methods and marketing data analytics
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, CRM and marketing automation tools) and applications (Web analytics, Google Adwords, etc.)
• Track record of effective management of both direct reports and strategic vendor partners
• Ability to act as a player-coach. This role requires someone who can both effectively delegate and manage as well as independently deliver
• An entrepreneurial mindset to create new processes and ways of working
• Collaborative way of working with a decisive streak; you engage and listen but aren't afraid to act
• Customer-centricity - examples from your past of tough challenges that you powered through because you were unwilling to make your problems your customers' problems
• Hands-on. You never hesitate to roll up your sleeves and tackle something. You have the skill to work in cross-functional, fast-paced environments with the pressure of multiple deadlines, multiple stakeholders and complexity
• You know how to work cross-nationally with a business unit that has regional and central structures
• Personable and adept at operating at every level in and out of the business with multiple stakeholders. You have the uncanny ability to distill complex and technical topics into concise communication
• You know how to understand customer perspectives to create impactful marketing campaigns and messaging
• You value other's views, can earn stakeholder confidence quickly and exert influence
• Highly organized and comfortable with providing transparency into work
• Commercial awareness combined with a creative mind
• A never-ending desire to grow and learn
• You have a resourceful mindset and ability to look at multiple inputs that would feed into a robust plan
• You have the ability to cut through details to appropriately make tradeoffs, prioritize work and execute
• Decisive, action-oriented attitude; able and willing to own open issues and drive resolution. You know how to leverage data to make decisions without getting stuck in analysis paralysis
• Ability to travel up to 25% of the time with customer interaction/visits, event support, and trips to MN HQ on a monthly basis