Job Title: Industry Marketing Manager – Automotive

Location: Troy, Michigan

Overview:
Wind River is seeking a hands-on Industry Marketing Manager to drive awareness and demand for our solutions across the automotive industry, with a focus on growing our presence in the software-defined vehicle and intelligent systems markets. This is a great opportunity for someone with a solid background in automotive marketing and demand generation who wants to make a real impact in a fast-moving, strategic vertical.

In this role, you’ll work closely with the Sales, Partner, and Product teams to execute marketing programs tailored to the automotive sector. You’ll help translate our technology value into industry-specific messaging and develop campaigns that generate pipeline and accelerate deal velocity.

Want more jobs like this?

Get Advertising and Marketing jobs in Troy, MI delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

What You’ll Do:

Support the execution of the go-to-market strategy for the automotive vertical
Drive demand generation programs and campaigns targeting key automotive accounts and segments
Collaborate with Sales to understand account priorities and ensure strong alignment on marketing programs
Develop tailored messaging and content in partnership with Product Marketing and field teams
Coordinate with industry partners to support co-marketing efforts and joint events
Track and report on campaign performance, continuously optimizing to improve results
Represent the voice of the automotive customer in marketing planning

What You’ll Bring:

7+ years of experience in automotive industry marketing, preferably in a B2B or technology-driven environment
Proven ability to plan and execute demand generation campaigns and events
Understanding of buyer personas in the automotive value chain — OEMs, Tier 1s, and technology partners
Excellent project management and cross-functional collaboration skills
Strong communication skills, with an eye for crafting compelling, industry-specific messaging
Experience working with Sales and Partner teams in a fast-paced, matrixed organization

Nice to Have:

Familiarity with embedded systems, DevOps, or cloud technologies in the automotive space
Experience with Salesforce and performance analytics tools

BENEFITS

Named Top Workplace for the 8th year in a row
Wind River’s commitment to DEIB
100% Employee covered Medical, Dental, and Vision insurance*
Flexible Time Off policy** + 12 observed Holidays
401K with company match
Health Savings Account (HSA) and Flexible Spending Account (FSA)
Wellness Benefits through Unmind

*varies by region and country

** varies by region and country

OUR COMMITMENT TO DIVERSITY

Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Wind River will not tolerate discrimination or harassment based on these characteristics.

To learn more, visit Wind River at www.windriver.com.

APPLICANT PRIVACY NOTICE:

Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.

#LI-JK1

Marketing Manager, Automotive Software

Want more jobs like this?

Search Additional Jobs