Marketing Analyst, Visa Direct Regional Field Marketing - CEMEA

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Position Summary
As an Analyst, Visa Direct Field Marketing CEMEA, you will report to the Director of Visa Direct Field Marketing CEMEA and play a pivotal role in supporting the growth and success of Visa Direct. In this role, you will be responsible for providing analytical, coordination, and execution support for field marketing activities, helping to drive awareness, adoption, and usage of Visa Direct products and solutions across the CEMEA markets. You should have a passion for data-driven marketing, a strong sense of ownership, and the ability to collaborate cross-functionally with colleagues from marketing, product, sales, and external partners.

Key Responsibilities

• Support Field Marketing Initiatives - Assist in the execution of regional Visa Direct marketing programs and campaigns, ensuring alignment with business goals and priorities.
• Research and Analysis - Gather and analyze market intelligence, competitor activities, and customer insights to support marketing strategy and campaign optimization.
• Reporting - Track and report on campaign performance, marketing KPIs, and budget spend, providing actionable insights and recommendations for continuous improvement.
• Content and Asset Localization - Adapt global marketing materials and content for CEMEA audiences, coordinating translations and ensuring local market relevance.
• Project Coordination - Coordinate with internal teams, agencies, and partners to ensure timely and effective rollout of marketing programs, events, and co-marketing activities.
• Client and Event Support - Assist in organizing regional events, webinars, and customer engagements, supporting pre-event planning, on-site logistics, and post-event follow-up.
• Stakeholder Collaboration - Work closely with regional sales, product, and marketing teams to support go-to-market initiatives and communicate field feedback.
• Administrative Support - Help manage invoices, purchase orders, and vendor relationships, ensuring compliance with Visa processes and policies.

Key Internal Partners

• Regional and Global Visa Direct Product Teams
• Regional and Local Sales Teams
• Regional and Country Marketing Teams
• Corporate Communications
• Analytics and Research Teams
• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Bachelor’s degree in Marketing, Business, Economics, or a related field
2 to 5 years of experience in marketing, business analysis, or a related function, ideally within B2B, financial services, or technology sectors
Strong analytical skills with the ability to synthesize data and translate insights into actionable recommendations
Excellent written and verbal communication skills, ability to prepare clear reports and presentations
Good organizational and project management abilities with attention to detail and accuracy
Ability to work collaboratively in a cross-functional and multicultural team environment
Proactive, self-motivated, and eager to learn
Experience with marketing analytics, CRM tools, or marketing automation platforms is a plus

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.