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Senior Product Manager, Generative AI

San Francisco, CA


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

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Join us.

Creativity is the soul of advertising. The TikTok Ads Creative & Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.

We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for experienced product managers to continually push the innovation bar and make TikTok the best place to get inspired and express creativity.

The technological innovation of AIGC is causing an industry revolution. AIGC enhances the richness of content, improves the efficiency of creative production, significantly reduces the production costs of content, thereby enhancing the marketing effectiveness of advertisers. It is foreseeable that there will be great returns for the creative industry. Therefore, we want to invest more to this area.

- Develop and articulate a bold and visionary product strategy for Creative AI product portfolio that sets a new standard for advertising creativity and innovation.
- Work closely with cross-functional teams to define product requirements, prioritize features, and deliver high-quality products that meet user needs and drive business objectives.
- Develop a deep understanding of the advertising landscape and the needs of TikTok's advertisers, and use that knowledge to develop new and innovative ad products that leverage the power of AI-generated content.
- Collaborate with design and engineering teams to deliver high-quality, well-designed products that meet user needs and exceed business objectives.
- Partner with business development and sales teams to drive adoption of new products and features among advertisers, and to develop new business opportunities that drive revenue growth.
- Track and analyze key product metrics, and use data to inform product decisions and drive continuous improvement.
- Stay up-to-date with industry trends and emerging technologies, and use that knowledge to drive innovation and keep TikTok at the forefront of the advertising landscape.
- Be a thought leader and advocate for the role of AI-generated content in the advertising industry, driving a visionary agenda that sets TikTok apart as a leader in this space.


Minimum Qualifications:
- Product management experience building products/tools related to marketplace, advertising, or creatives
- Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization.
- Strong experience with AI technologies and their application in advertising.
- Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement.
- Strong cross-functional collaboration skills, with the ability to work effectively with engineering, design, data science, and business development teams.

Preferred Qualifications:
- Excellent communication skills, with the ability to clearly articulate complex product concepts to both technical and non-technical stakeholders.
- Bachelor's degree in Computer Science, Engineering, Business, or a related field

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $204000 - $399600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Client-provided location(s): San Francisco, CA, USA
Job ID: TikTok-7341147187038898483
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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