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Program Manager

London, United Kingdom


TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

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Program managers are key to ensuring the smooth operation of the EUI commercial business, supporting the country GMs and Regional GM. They build systems and processes as the team scales in addition to driving certain strategic and tactical projects on behalf of the leadership team. This role works very closely with the country GMs as well as functional leaders across Europe to deepen relationships, maximise growth opportunities and build alignment.

Core Responsibilities:

Strategic Projects / Tasks
- Working with the market GBS Leadership team to drive strategic projects - planning, priorities, HC planning, bottom up revenue planning, Quarterly reporting, alignment with strategy team
- Support the delivery of the business plan / strategy - revenue delivery / forecasting / identifying risks
- Internal consulting / support for GBS leads on specific team projects (account management, sales strat etc)
- Defining and leading strategic projects - go to market, sales strategy, auction recovery, creative fatigue

Stakeholder Management
- Ensuring the local GBS team is prepared/ has local input for senior meetings, QBRs, Finance meetings
- Driving executive meeting actions and holding owners accountable for delivery
- POC for internal business units - legal, ad policy, sales ops, PSO, XFN collaboration
- Support external business C level meetings, events, client workshops
- Preparing and distributing briefing notes for GM and other leadership team members on key issues or upcoming meetings
- Comms Support: Support GM in managing interactions with internal teams and external organisations
- Partner with the sales leads to ensure that critical issues are escalated to leadership level when required
- Leverage EU program manager network to share best practice, avoid duplication, compare insights, identify risks and trends. Offer objective conflict resolution / escalation path before GM involvement

- Working closely with GM / PMO to organise off sites, agendas, and management of subsequent actions
- Escalation of local issues without soaking up GM time - INT accounts, Ad Ops issues, Ad Policy, Pricing & bookings
- Providing GM support in managing priorities, internal insights, reporting KPI's / dashboards (revenue, trends, pipeline mgt & hygiene)
- Weekly meeting cadence / strategic input / addressing key issues
- Continually looking to improve internal business processes
- Liaison with external business services (such as LinkedIn, Pathmatics etc) where required


Minimum Qualifications
- Experience working within media in either a sales, marketing or strategy capacity.
- Demonstrated record of overseeing and driving strategic projects and programs that deliver high-impact results.
- Knowledge of media sales and marketing processes and technologies preferred. (e.g. Auction/Programmatic, brand/performance measurement, adtech/martech)
- Excellent communication, presentation and analytical skills.
- A commercial mindset with a history of delivering against stretching performance goals.

Preferred Qualifications
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Previous experience in a growing company and a mindset to overcome ambiguity with solutions.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Client-provided location(s): London, UK
Job ID: TikTok-7238931512640768317
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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