Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small businesses adopt the right solutions to grow their business. This role will be a part of the SMB growth team, a function that supports product development and is responsible for go-to-market strategy across marketing and sales channels.
We are looking for an experienced product marketing professional with a background in media to lead go-to-market for Small & Medium sized businesses advertising solutions in Europe. Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with both in-market sales and headquarter product teams in a high growth environment. An ability to self-motivate, prioritise and influence partners are key skills. To be successful, you must have experience working with media products in a product marketing capacity and also be familiar with SMB marketing. This is a full-time position based in Dublin.
--Some of the things you'll do--
- Define the go-to-market strategy for TikTok's ever-evolving ads product for SMB businesses. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.
- Adapt regional product initiatives for SMB clients; prioritise scale, platform based and low touch solutions.
- Set product strategy priorities for SMB account teams, partner with marketing teams to develop collateral to deliver against these priorities.
- Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
- Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.
- Prioritise, distill and surface market intelligence to shape future advertising products.
Qualifications
- Extensive years experience working within media in a product marketing capacity.
- Previous experience working within SMB marketing.
- Performance Marketing / E-commerce experience with extensive knowledge of measurement products and the broader measurement ecosystem.
- BA/BS degree or above or equivalent practical experience.
- Strong knowledge of media sales and marketing processes.
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.