IM EMEA - Product Marketing Manager - 12 month FTC

Overview

Job Purpose:

To develop and maintain product marketing materials for BNY Investment Management EMEA enabling field marketing and distribution teams access to market-leading promotional materials with which to engage with existing and potential clients. Ensure all product-related Marketing output is in line with positioning, compliant and updated on an ongoing basis.

Key outputs:

Lead in the development of marketing materials and product messaging for wholesale and institutional channels, including but not limited to the promotion of BNY Mellon Investment Management's core capabilities, new product launches and marketing campaigns.

Additionally, working with the wider Product Marketing team to review, monitor and update funds and strategies proposition and materials on an ongoing basis to ensure consistent and relevance of message.

• Development of market-leading product marketing collateral across a range of formats including presentations, sales materials, web/email copy, graphical, and video.
• Focus on collateral for wholesale and institutional channels Internationally (EMEA and APAC), working with BNY Mellon Investment Management investment firms, distribution and product strategy/development teams.
• Ensure materials are impactful and consider appropriate formats for use - in person, on websites, email and social channels to enhance the client experience and understanding of our funds and capabilities.
• Review the toolkit available to distribution teams to support focus funds and engage with sales team to better understand needs.
• Ensuring consistency, relevance and timeliness of messaging across different marketing materials including presentations, promotional collateral, content and website.
• Look to adapt and develop existing content/materials developed by investment firms into compelling content relevant to BNY IM funds seeking input from marketing and distribution colleagues.
• Understand the priorities of the distribution and marketing teams with regard to campaign requirements and distribution product focus for both client growth and retention.
• Work with investment content team to collaborate on production of materials.
• Manage the expectations of stakeholders within marketing, distribution and investment firms to ensure time sensitive deadlines are met and production teams understand priorities.
• Working with wider team and investment boutiques to manage any changes or updates to messaging.
• Ensure all marketing output is approved and distributed according to marketing processes and in line with compliance guidelines. Support the team with peer reviews of materials as part of their approval process.

• Comply with all corporate policies and procedures within the department
• Alert management immediately of any significant changes to business risks and internal controls effectiveness
• Notify management and/or Compliance immediately of any regulatory breach
• Comply with health and safety policies and procedures operating within the business

• Client Orientation
• Developing Partnerships
• Driving Execution
• Operational Decision Making
• Global Acumen

• Developing & Coaching Others
• Managing for Results

• MS Word, Excel, Powerpoint

• Ideally degree educated and holder of IMC qualification