Analyst, Marketing Performance & Insights

Analyst, Marketing Performance & Insights
The Marketing Performance & Insights Analyst will be responsible for partnering with the Sr. Director of Marketing Performance & Insights to execute upon an Enterprise -wide marketing data, performance, and analytics strategy. The ideal candidate will be equal parts marketer and analyst with an analytics skillset and the ability to thrive in an entrepreneurial environment. The role will be responsible for developing and delivering a regular cadence of management reporting and insights that help leadership understand past successes while also informing opportunities for growth in the future. In addition to helping drive the enhancement of marketing operations and the client experience, this role will also be focused on performance reporting and optimization.

• Analyze, understand, and optimize what data is being captured in our marketing warehouse to improve the team’s understanding of customer behavior
   
• Partner with the broader team to implement tools such as marketing lead qualification and insights generation
   
• Support Marketing leaders in campaign and channel-level performance of items
   
• Identify opportunities to show ROI on marketing investments and work towards instilling a culture of measurement and data based decision making
   
• Create and maintain a series of dashboards & scorecards, manage ad-hoc requests and proactively analyze marketing data for key findings that can inform next best actions
   
• Perform problem analysis to resolve analytics, tracking, and campaign issues. Perform thorough diagnostics, providing solutions and fixing issues as they arise.
   
• Manage 3rd party analytics, reporting, and tagging platforms to ensure that data flow and tracking parity exists across efforts. Experience in GMP or Adobe preferred.
   
• Partner with data and operations teams on documentation of all tagging and marketing analytics
   
• Support the development and testing of analytics implementations.
   
• Run regular and ad hoc reporting on marketing analytics and performance.
   
• Identify opportunities in campaign reporting for further optimizations
   
• Partner with other analytics teams to support model implementation and outcome-based reporting.
   

Educational Requirements

• Bachelor's Degree Required

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications:

• Three plus years in a position which has included extensive marketing analytics and strong quantitative analytical skills
• Three plus years of experience working in marketing analytics functions across consumer and/or financial services
• Three plus years in a background in analyzing omni-channel experience-building/tracking and relevant efforts
• Three plus years of extensive experience with marketing optimization tactics such as media mix modeling and multivariate testing
• Three plus years of knowledge of Business Intelligence tools such as DOMO, Tableau, and others
• Three plus years of experience with the ability to multi-task and work efficiently under pressure with careful attention to detail
• Three plus years of experience with the ability to digest and explain complicated analyses to non-technical teams

Preferred Qualifications:

• Bachelor’s degree in quantitative field preferably
• Experience working in one or multiple verticals & industries (B2C, B2B, Consumer, etc.)
• Demonstrate experience as a visionary with the drive to build a team
• Python, SQL, SAS and other relevant languages preferred

Potential Salary: $97,600.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

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