Marketing Executive

Who is Taco Bell?  

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. That’s right… Taco Bell has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. And we don’t plan to stop there. 

  

We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.   

   

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.     

   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.   

   

And all of that comes with fun, year-round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.   

   

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fuelled fun? Learn more about the career below.  

About the Job:

Join Taco Bell's innovative team as a Marketing rock star! We need a creative contributor who will work with the UK Franchise groups and UK Brand Manager in the design and delivery of Local Store Marketing and New Store opening strategies, plans and marketing initiatives that grow same-store sales and brand equity of Taco Bell in the UK.  

Our approach is inspired by Glen Bell's entrepreneurial spirit, emphasizing listening, learning, and rapid prototyping. You'll lead the team in bringing fresh ideas to market quickly, validating and scaling what works. Join our lean, innovative group and be part of an industry disruptor.

 

The Day-to-Day: 

 

Local Store Marketing:

·         Collaborate with franchisees and the field team to understand restaurant needs and target consumers, creating restaurant profiles.

·         Develop Local Store Marketing plans for restaurants/regions based on market insights, consumer data, seasonality, and sales goals.

·         Coordinate and execute successful Local Store Marketing plans with franchise teams and agencies.

·         Lead the development and approval of Local Store Marketing tools and assets, working closely with franchisees or the Brand Manager.

·         Analyze the performance of Local Store Marketing plans and share results and insights with franchisees and the brand team.

 

New Store Openings Campaigns:

·         Partner with franchisees and the field team to assess consumer and competitive landscapes in new restaurant territories.

·         Create effective New Store Opening plans in collaboration with franchisees, the brand team, and agency partners to drive sustainable sales and maximize brand awareness.

·         Analyze the performance of New Store Opening plans and communicate findings to franchisees and the brand team.

 

Manage Budget / Marketing Co-Op

• Manage and track marketing spend (UK) across all key activities.

 

Communications

• Manage marketing communication cycle to franchisees and team.
• Be responsible for marketing best practice sharing and know-how building across the region and with the broader global business units

 

Is This You?

 

• Enthusiastic Taco Bell lover.
• Passionate marketer with at least 2+ years of post-degree experience, preferably in food retail or consumer goods.
• Proven experience in local store marketing or campaign management.
• Strong analytical and financial acumen for business strategy.
• Action-oriented and results-focused.
• Exceptional project management skills.
• Creative, detail-oriented, and adept at prioritization.
• Skilled in managing internal and external relationships.
• Team player who thrives in a fast-paced environment.

 

Why Taco Bell?

 

We truly believe that where you work matters, and we know a thing or two about what makes employees happy. Join us in our mission of feeding people’s lives with Más!

 

Work-Hard, Play-Hard

 

A career with Yum! offers much more than just fantastic earning potential. We reward hard work and achievement with amazing incentives and benefits, including:

• We are about more than just building restaurants—we connect with our fans through their passions including sports, gaming, and music
• We know that employees want a company they can live and grow with; they crave a unique culture that fosters creativity and encourages pursuit of passion, and they look for opportunities to take risks, develop skills and learn in ways that fit their lifestyle
• We foster a culture of authenticity and believe all people can make a difference
• We can offer flexibility – our RSC is in Woking.
• Company and performance-related bonus.
• Generous pension with up to 11% company contribution.
• Private healthcare with the option to increase to include family cover.
• Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year. After 5 years’ service, annual holiday allowance increases to 30 days.
• Recharge Days - an additional 5 days per year to disconnect from our day-to-day (in addition to annual and bank holidays).
• Competitive parental leave and flexible return to work options.
• Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership.
• Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts.

 

If this all sounds like you and you are keen to join a global, dynamic and ambitious company you can thrive in, then get in touch.

 

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.