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Product Marketing Manager, AR Shopping

Los Angeles, CA

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live, learn, and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers and product marketers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways.

We’re looking for an experienced Product Marketing Manager for our Camera Business team! As a part of our Camera Business team you’ll work with cross-functional team members to develop the strategy and go-to-market launch of Snap’s camera features, platforms and services for businesses. In particular, you will focus on the launch of commerce-related AR and camera features -- from virtual try-on to immersive store experiences.  

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What you’ll do:

  • Work closely with product leaders and cross-functional teams on initiatives to define the vision of where we want to go, how we get there and the tradeoffs associated 

  • Lead extensive market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative customer feedback, and influence our AR shopping product roadmap

  • Be a recognized expert of the Augmented Reality space and collaborate with a group of Product Managers, Designers & Partnerships Managers to develop and execute global go to market strategies, including product positioning, narrative, internal communications and marketing activations

  • Be a self starter team player who can lead, coordinate and drive successful alignment across wide cross-functional teams, including Marketing, Communications, Sales, Partnerships, Support, and Localization, with minimal guidance

  • Create, launch, and manage beta programs to help drive adoption of nascent product feature and new partnered offerings

  • Inspire and educate both internal and external teams on Snap’s camera commerce solutions for businesses 

Knowledge, Skills & Abilities:

  • Knowledge of the augmented reality ecosystem dynamics and constraints, from the products and tools creators & developers use to build an audience, to the ways they effectively monetize

  • Knowledge of the Commerce industry, online and offline, and deep understanding of both paid & organic offerings

  • Extensive go to market strategy & planning experience

  • Able to prioritize duties and work well on your own

  • Excellent interpersonal skills with a high attention to detail

Minimum Qualifications:

  • Bachelor's in business, economics, psychology, or other related field

  • 5+ years professional experience in product marketing, program management, or AR / 3D creation

  • Effective written and verbal communication

  • Excellent interpersonal skills with a high attention to detail

Preferred Qualifications:

  • Experience in product marketing, ideally within AR or an emerging industry 

  • Experience working on 3D asset creation and virtual try-on for brands 

  • Experience working with emerging and established commerce brands 

  • Advanced qualifications in business and go-to-market strategy

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Client-provided location(s): Los Angeles, CA, USA
Job ID: 9b7797d11856fe070d56d5f976b624d39777e8fdc255d94aeeaac530f9fd966d
Employment Type: Other