Product Marketing Manager

Job Description

Position Purpose

The product marketing manager is responsible for being the technical expert on the marketing team to effectively communicate product features and benefits to help achieve marketing strategic goals. This contributor would work closely with our product team to understand the intricacies within the software and translate them into meaningful marketing messages while working alongside our digital, content, automation and sales development specialists.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Developing deep domain expertise in company products and services, proprietary and partnership
• Developing deep domain expertise on technology within our markets
• Creating awareness and demand for all company products and services, proprietary and partnership
• Ensuring marketing communications are created and implemented; including the development and distribution of all marketing collateral with specific focus on product features and benefits
• Maintaining communications with internal personnel to ensure efforts are in line with objectives
• Assist with business and market development including but not limited to; performing market research and planning, identifying strategic direction for promotion and advertising
• Supporting Sales in establishing the direction and rationale for promotional activity on the product(s) line; identify requirements for Product training; will work alongside product to inform all sales specialists including product changes, new products, accessories, and other technical data necessary to understand and implement the product selling strategy
• Executing the Company's business marketing plan and achieve key milestone and revenue targets; developing in-depth knowledge of all competitive product offerings and tailor product strategy; supplying senior management team with up-to-date competitive intelligence; defining product attributes and differentiators

• Bachelor's degree in marketing, business or related field
• 5+ years of experience in product marketing
• Experience with Value-based Selling Methodology
• Experience marketing technology in a B2B environment
• Ability to organize and manage multiple priorities
• Problem analysis and problem resolution at both a strategic and functional level
• Technical skills in strategic planning and marketing, business and market development, market research and planning and promotions/advertising
• Work effectively with Senior-level executives and staff; also able to work independently
• Strong interpersonal skills and good judgment and capable of communicating with a diverse range of individuals
• Excellent computer skills including all MS Office applications. (Word, Excel, Outlook, PowerPoint)
• Strong client support orientation (for internal/external customers), demonstrated professional demeanor, and the ability to maintain confidential information