Product Marketing Manager, Bitmoji
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Bitmoji is the digital you — a living cartoon character to instantly express who you are and how you're feeling, in the moment. We believe that the magic of cartoons can improve everyone’s online lives, and empower people to communicate in ways that words alone can’t capture.
We’re looking for a Product Marketing Manager to join Team Bitmoji! Working from our Toronto or New York office, you will support a range of business-related functions that help drive awareness of our brand, accelerate the growth of our community, and increase engagement with Bitmoji products. The ideal candidate is a generalist who is comfortable working across multiple functions including marketing and communications, partnerships, strategy, and product analytics.
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What you’ll do:
- Collaborate with teams across Bitmoji, Snap, and with external partners to develop and execute marketing and communications plans for product and content launches
- Become an expert in positioning, targeting, and segmenting Bitmoji products for multiple audiences including consumers, businesses, and creators
- Create and edit product, marketing, and other public-facing copy
- Write and prepare internal decks and reports
- Assist in the end-to-end management of Bitmoji’s brand partnerships, including creating and co-executing business development strategies and writing and preparing partnership decks
- Demonstrate the value of Bitmoji’s platform to creator audiences and other segments of the community by developing product positioning, messaging, and engagement strategies
- Support the development and review of marketing assets by collaborating with the content and production teams
- Partner with analytics and support teams to provide consumer insights, identify growth opportunities, and shape product strategies
Minimum qualifications:
- Degree in business or related field
- 5+ years of experience in product marketing or other strategic business roles, preferably with a focus on consumer technology
- Experience bringing consumer products to market
- Exceptional writing skills, with experience writing for consumer and business audiences
- Demonstrated ability to turn analytics into actionable insights
Preferred qualifications:
- Experience driving community engagement strategies and/or working with content creators
- Ability to work independently and cross-functionally
- Ability to self-direct and make logical decisions when faced with ambiguity