Product Marketing Manager, App Ads

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Product team uses creativity, insights, and operational excellence to steer our product vision across Snap Inc. This team of designers, scientists, product managers and product marketers work in a highly collaborative environment to build the products and experiences that bring our community together in new and special ways. 

We’re looking for an experienced Product Marketing Manager to own Snapchat’s solutions for App advertisers! You will use your knowledge of marketplaces, platforms, and products used by App developers, and your understanding of the ad tech industry to properly inform the roadmap, build global go to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s Mobile App Ad solutions.

What you’ll do:

Conduct research and analysis to understand advertising solutions, identify key market trends, and spearhead initiatives to capture growth opportunities

• Use market knowledge and analytical mindset to inform the roadmap, build global go-to market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s performance advertising solutions

• Develop global go-to market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies

• Develop extensive market research to identify new opportunities through qualitative and quantitative analysis, constantly assess the capabilities and value proposition of our ad products via market trends, advertiser feedback, and competitive benchmarking in order to influence our monetization strategy

• Drive successful cross functional alignment on go-to-market strategy and planning and track success metrics accordingly

• Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers 

• Resolve moderate to complex technical issues in a timely and productive manner, and proactively identify and implement process improvements.

• Provide strategic guidance and support during all phases of the sales cycle (pre-sale, on-boarding, and renewal)

Knowledge, Skills & Abilities:

• Knowledgeable in building ad tech for app developers

• Skilled in the delivery and oversight of 1P solutions such as targeting, measurement, optimization, etc.

• Skilled in written and verbal communication

• Ability to prioritize duties and work autonomously

• Excellent interpersonal skills with a high attention to detail

• Skilled in turning complex and nuanced concepts into simple actionable tasks

Minimum Qualifications: 

• Bachelor’s degree in business, economics, marketing or equivalent years of experience

• 5 years of industry experience, i.e. product marketing, internet technology, or other relevant digital marketing work 

Preferred Qualifications:

• Demonstrated public speaking skills and comfortable presenting to groups of 100 - 500+

• Well versed in app monetization models (IAA, IAP, freemium), and the tools these apps need to succeed

• Strong understanding of the mobile app ecosystem, including auction dynamics, mobile app measurement and attribution, programmatic buying, and mobile ad networks

• Track record of overseeing multiple products throughout their entire lifecycle: from pre-planning, to launch, to expanding features and maturing the solution post-launch

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!