GM - Operational Channel Marketing

1. Channel Marketing Manager is a pivotal role in defining and executing the channel transformation strategies across the principal distribution channel of the organization.
2. This enriching role exposes the incumbent to all the major business units of the organization and offers deep learning across various GTM's and segments.
3. An ideal mix of strategy and execution with rich exposure on GTM's, Program Management, Strategy, Execution, Legal, Compliance, Policy Formulation, Short term tactical approach and Long term strategic direction.
4. Highly visible role which offers an opportunity to have close interaction with Sales, Offer, Finance, Strategy, Legal, Compliance, Credit and Logistics teams, across the country.

Key responsibilities of this role

Developing Marketing Strategies:

• • Create and implement channel-specific marketing plans and strategies.
  • Coordinate with various stakeholders' departments to optimize channel performance
  • Program Management

• Research market trends and competitors to develop short term tactical programs and long term strategic direction.
• Analyze data to recommend changes to marketing and business development strategies

• Work closely with various teams to ensure the delivery of desired KPI's. Sales, Offer, Logistics, Finance, Credit, Legal, Compliance, Logistics etc.
• Maintain relationships with key channel partners and support in business enhancement.

1. Campaign Management:
• Design and execute promotional events and programs for channel partners
• Oversee the creation and implementation of marketing campaigns across multiple channels

1. Budget and ROI Tracking:
• Monitor channel marketing budgets and track return on investment (ROI).
• Forecast and report on channel sales

1. Training and Development:
• Develop and implement training programs for channel partners

• Analytical Skills: Ability to analyze market data and trends. Impressive knowledge on Excel, Power BI, Power Point to present the data in a meaningful way
• Program Management: Strong organizational and program management skills.
• Communication: Excellent verbal and written communication skills.
• Relationship Building: Ability to build and maintain relationships with partners and stakeholders. Collaborative working and tenacity to bring multiple teams on a consensual approach.
• Creativity: Innovative thinking to develop effective marketing campaigns.
• Knowledge of various GTM's and transformation programs would be an added advantage.
• MBA. A technical degree though not a necessity would be desirable.