This role focuses on development and management of our loyalty program for electricians and contractors (mechanical & electrical, design & build) toward Schneider Electric offers: Wiring Devices & Circuit Breakers. You'll be responsible for driving program growth, customer engagement, and brand loyalty.
• Grow Program Membership: Develop and execute a recruitment plan to attract new electricians and contractors to the loyalty program.
• Drive Sales & Loyalty: Design and implement promotional campaigns to incentivize and build loyalty among electrician community.
• Build up electrician's capability: Design and deliver basic & practical product training for electricians.
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• Maintain Consistent Communication: Collaborate with Marketing Communications to ensure continuity of communication (products, program, branding) across digital and offline channels (event/workshop, ZaloOA, Facebook,...) keeping customers informed and engaged.
• Digital platform engagement: Manage SE app (MySchneider Electrician App, MySchneider Retailer App, Zalo OA ....) channel for electricians and contractors. This includes implementing promotional campaigns, managing communication programs, and maintaining customer databases.
• Performance Reporting: Report program's performance to regional and managers on weekly or monthly basic.
• Market Intelligence: Gather insights on competitor activities & market's needs (new offers, pricing, promotions, needs ...) and develop counter-strategies if needed.
• Continuous improvement: Work with the regional team to develop new program initiatives and new features for our mobile app, fostering stronger customer loyalty.
Qualifications
• Bachelor's degree or equivalent experience in a relevant field such as engineering, marketing, or product management.
• 3-5+ years of experience in Sales Engineering/Marketing/Product Management with solid technical understanding.
• Willing to travel to provinces and other regions on quarterly basic.
• Excellent communication and planning skills are essential for success in this role.
• Fluency in written and spoken English is required for collaboration with regional teams.
• Experience in developing and executing marketing campaigns (digital & offline) is a strong plus.
• Experience in managing Digital applications is a strong plus.
Schedule: Full-time
Req: 009G8G