Sr. Director, Channel Marketing

Overview

As the Senior Director of Channel Marketing for our Kitchen division across all classes of trade—Mass, Dollar, Grocery, Off-Price, Hardware and Drug—you will play a critical role in transforming product and brand strategies into actionable business plans tailored to each channel and customer. In close partnership with Sales, Product Development, Finance, and Operations, you'll lead the development of detailed activity plans that drive both product success and account growth across all Kitchen customers.

Responsibilities

• Strategically drive towards achieving budgeted sales and profitability targets across assigned accounts, with a particular focus on optimizing outcomes for each
• Collaborate closely with Sales and Product teams to maximize customer mix, enhancing sales and margins for our company and retail partners.
• Lead and manage a team of 6-7 direct reports, providing guidance, mentorship, and support to drive team performance and achieve collective goals.
• Lead the commercialization of new products and programs within each channel, ensuring seamless implementation.
• Spearhead line review planning processes to optimize product placement and assortment for maximum impact.
• Develop and execute tailored promotional strategies aimed at boosting sales while safeguarding margins.
• Establish customer pricing strategies based on product categories and specific margin requirements.
• Utilize POS data and market analysis, leveraging syndicated and customer-specific insights to track performance and identify emerging trends.
• Implement initiatives aimed at driving efficiencies and reducing non-productive costs at the customer level.
• Manage day-to-day business activities at key accounts, fostering collaboration across Sales, Product Development, Finance, and Operations teams.
• Act as a representative of the company at relevant trade shows, cultivating key relationships and showcasing our offerings.

• 7+ years of experience in channel or trade marketing, preferably within the consumer packaged goods industry.
• 3+ years of experience leading a team.
• Bachelor's degree in business, marketing, or a related field.
• Proficient in analyzing syndicated data such as IRI to drive strategic decision-making.
• Strong command of Microsoft Excel for building pricing models, financial analysis, and data assimilation.
• Proficiency in Microsoft PowerPoint to craft compelling presentations for customers.
• Exceptional analytical and problem-solving skills, coupled with strong time management and organizational abilities.
• Effective communication skills, capable of conveying ideas to both small and large audiences.
• Ability to lead and collaborate across departments to effectively achieve company objectives.

• Hybrid in Office Tue/Wed/Thu at the following office location:
  • Rancho Cucamonga, CA