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Job Category
Marketing & Communications
Job Details
About Salesforce
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Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for dedicated marketers who are curious, analytical, and have a passion for digital marketing to help us build this world-class organization.
Your Impact
As a Programmatic Strategist, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving business impact with our partners in Sales. You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs.
As a key member of the Media Lab, you will:
- Serve as in-house expert on everything programmatic - planning and execution to strategy and reporting
- Manage budgets, target attainment, media strategy, campaign and ad optimization, testing, performance KPIs, and overall programmatic roadmap
- Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
- Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance
- Provide regular campaign reports, updates, and optimization recommendations to the team's external customers
- Own the relationships with our ad platform partners and third-party vendors
- Stay up-to-date on best methodologies, industry trends, and strategies in the programmatic landscape educating the greater team as you learn
- Research new, innovative tactics that enhance campaign operations and increase digital business impact
Requirements:
- Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries.
- Proficiency in Programmatic Platforms: Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucial.
- Skills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.) to achieve campaign objectives.
- Budget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI (Return on Investment) for campaigns.
- Problem-solving and Adaptability: Ability to troubleshoot issues within campaigns, adapt strategies based on changing trends, and optimize accordingly.
- Project Management: Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets.
- Thrive in a fast-moving environment - e.g. agency or start-up experience - working autonomously, and owning programs from inception to completion.
- Exceptional communication skills and a collaborative/team mentality
- Strong analytical mind, driven problem solver, and a curious to understand the why as well as the what
- Proficiency in Excel and/or Google Sheets
- Proficiency in using data visualization tools such as Tableau and Datorama
- Fluent in written and spoken English
- Proficiency in Spanish, Italian, or Dutch is a plus
Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.
We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.
Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.