Senior Marketing Analyst

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 70,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As a Senior Marketing Analyst, you will be responsible for raising the bar for analysis quality and decision making on our Go-to-Market team. You will partner closely with our Director of Performance Marketing to own and uplevel or marketing attribution systems, deep dive into customer acquisition funnels, and improve the overall efficiency of our growth machine. 

You will report to the Marketing Analytics Manager.  This role will operate in a hybrid environment with 2 days per week in our New York City office (Tuesdays & Thursdays).

What You’ll Do

• Own, iterate and improve upon our geo-lift testing program and media mix model
• Work in our existing analytics codebase to maintain and improve our multi-touch attribution model
• Define and analyze marketing metrics and KPIs, such as CAC, LTV and payback period
• Serve as a thought partner to the performance marketing leadership in deciding how to strategically grow our customer base
• Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack

What We’re Looking For 

• 6+ years of experience in a highly analytical role, 2+ years in a marketing analytics or science role, ideally at a SaaS company
• Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)
• Proficiency in SQL and Python
• A demonstrated self-starter with strong communication and project management skills
• Excitement about working in for a a high-paced, fast-changing start-up and willingness to roll up your sleeves to get foundational work done

• Proficiency with dbt, Looker or data visualization tools is preferred

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year

The starting base salary for this role in New York, California, and Washington is between $144,000-$170,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future. 

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.