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Job Category
Marketing & Communications
Job Details
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The Salesforce Paid Search team is looking for a business-savvy, paid search influencer to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Manager at Salesforce, you will be responsible for developing the strategy for paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and adding to our company's success.
Data-driven and results oriented, you will work to hit targets for MQLs, MQL quality, Stage 1 opportunities, and a marketing driven pipeline. The ideal candidate has expertise in running global paid search programs and a strong background in B2B and SaaS marketing.
Responsibilities
- Partner with Product Marketing, Global Campaigns, and Media Planners to build tailored campaigns and strategies that will help create cohesive paid search experiences for multiple Clouds
- Analyze, provide recommendations, and share insights with the execution team to drive optimizations and improve performance
- Drive the landing page testing roadmap to find the best experience for each Cloud
- Partner with the Paid Search regional leaders to adapt and implement the Cloud strategy in each region
- Function as a subject matter authority and main point of contact with collaborators for multiple Cloud strategies in Paid Search
- Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest standard processes in paid search marketing to our campaigns.
Qualifications
- Bachelor's degree or equivalent experience
- Minimum of 3+ years working in the B2B SaaS vertical
- Minimum of 4+ years working in SEM channels with strong success record
- Prior ownership of marketing pipe or revenue targets is a requirement
- Strong, hands-on expertise with Google Ads, Google Ads Editor, Microsoft Ads, and Search Ads 360
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Posting Statement
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.
Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
Salesforce welcomes all.
For Washington-based roles, the base salary hiring range for this position is $121,800 to $167,400.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.