Growth Marketing Manager, Paid Search

About the Role:  

The Growth Marketing Manager, Paid Search will own the strategy and execution behind our paid search campaigns across Google and Microsoft search, as well as leverage learnings to help inform organic search efforts.  They will work with the Growth Marketing team to measure performance and track media budgets, set channel strategy through revenue growth prioritization and testing, and coordinate cross functional efforts with creative, digital product, merchandising, and e-commerce teams. Success in this role will come from an ability to switch between data analysis, ongoing optimization, and producing and sharing insights around consumer demand. 

The ideal candidate will have a background with hands-on search channel management, with past experience in retail and/or ecommerce. This role will deploy a large portion of our media budget, and has a unique opportunity to help define our performance marketing strategy through consumer insight as we accelerate our existing growth trajectory. 

Specific responsibilities:

• Plan, implement, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and other paid search platforms.
• Manage multi million dollar budgets with an eye on maximizing marginal return using revenue and cost curves. 
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Then report those learnings to the broader team.
• Keep an eye on competitors in the FSA & HSA space and understand how their activity could be impacting Health-E’s performance.
• Ensure all campaigns comply with industry and search engine guidelines. Stay updated on the latest trends and best practices to apply them effectively.
• Research and inform our transition to an AI-driven search ecosystem
• Provide insight into organic search opportunities and liaison with both an outside agency and internal stakeholders to drive SEO strategy and opportunities.

What you’ll need:

• A minimum of 5 years of hands-on experience managing PPC campaigns, with a strong focus on Google AdWords. Experience with other PPC platforms (e.g., Bing Ads, Gemini) is a plus.
• A fundamental understanding of performance marketing and marketing analytics.
• Proficiency in analyzing and deriving meaningful insights from large data sets.
• Able to showcase strong expertise in data analysis with tools like Excel and Google Sheets.
• Familiarity with SEO principles, keyword research tools, and landing page optimization best practices.
• Excellent verbal and written communication skills, with the ability to distill complex data in a clear and understandable manner to stakeholders at all levels.
• Strong organizational and project management skills, with the ability to handle complex campaigns simultaneously across multiple ad channels.
• Nice to have: Experience working with 3rd party tools and analytics such as Mixed Media Modeling Partners.

Compensation:

Compensation: $90,000 - $110,000

Discretionary Annual Bonus Eligibility: Up to 15%