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Job Category
Marketing & Communications
Job Details
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Salesforce is seeking a forward-thinking, creative and sales-focused marketing manager to drive our SMB strategy and program execution in EMEA - Small Business. This person will drive demand generation, brand building and awareness for this key market segment. The candidate will ideally have experience in a B2B CRM sales or marketing role, with a key understanding of small and medium businesses, and what motivates and drives their go to market and software purchasing decisions.
This role is an individual contributor who will orchestrate a virtual team to deliver pipeline generation and lead growth, build awareness on the start-up & Small Business segment. The candidate needs excellent planning and organizational skills, as well as the ability to liaise effectively with key sales and strategy stakeholders and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.
The successful you have extensive marketing experience focused on the SMB sector. Proven experience in programmatic demand generation through targeted campaign activity is critical. A good working knowledge of SEM, SEO, display advertising and marketing through social channels is important as well as experience in leading and delivering website content, engaging creative teams and external agencies effectively to implement projects on time and on budget.
This is a unique opportunity to work with a team that is recognised as one of the leading marketing organizations in the technology industry today. The opportunity requires a dynamic, pragmatic and flexible marketing professional with a proven history of success.
Responsibilities:
- Develop and maintain a deep understanding of the EMEA ESB Pool Model to effectively orchestrate and combine all Go-To-Market strategies that will impact this specific segment, both at the EMEA and local levels.
- Collaborate with cross-functional teams to design, implement, and measure effective field marketing campaigns.
- Support the management and maintenance of all Small Business campaigns, events and content related.
- Provide insights and recommendations to improve marketing efforts based on data analysis.
- Coordinate with sales teams to ensure alignment between marketing strategies and sales objectives.
- Manage and optimize marketing budget to increase return on investment.
- Deliver breakthrough ideas, innovation and leadership to drive our go to market for our net new logo acquisition engine.
- Collaborate with regional and global marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement.
- Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed.
- Act as a thought-leader and single point of truth for SMB within the EMEA Small Business marketing team and within the virtual management teams across sales and other supporting lines of business.
- Stay updated on industry trends and competitor activities to inform marketing strategies.
Experience/Skills Required:
- A minimum of 8 years of experience in marketing
- Proficient in business English; proficiency in another European language is a strong plus
- Proven track record of building, leading and managing international marketing campaigns across web, social, email, as well as in-person events and other activities.
- Extensive background in developing and implementing targeted marketing campaigns focused on specific market segments. A full understanding of how to segment the market and audience relative to SMB and identify the appropriate targets. Significant experience driving demand and pipeline for the programs.
- Strong understanding of demand generation and experience of driving quantifiable return on investment.
- Ability to lead and work cross-functionally and in teams.
- Detail oriented with strong project management skills.
- Excellent written, verbal and presentation skills experience with social media is strongly desired.
- Be a highly professional lead and teammate with a positive, can-do attitude; and comfortable with continuously changing opportunities and priorities.
- Past experience in using Salesforce, and/or other marketing tools such as Marketo, Eloqua, Responsys, GA 360, etc. is a plus.
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