As a Field Marketing Manager in APAC, you will be involved in developing and executing comprehensive regional marketing strategies to drive business growth. Fueled by a passion for field marketing, you collaborate across cross-functional departments to oversee the planning and implementation of diverse field marketing programs throughout the APAC. These programs, aligned with regional and segment-specific sales priorities and revenue targets, encompass field events, partner programs, account-based strategy, webinars, demos, and executive programs. Your responsibilities extend to partnering with the local sales team to identify target markets, support impactful marketing campaigns, and assess campaign effectiveness, ultimately generating leads, enhancing brand awareness, and fostering customer engagement.
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- Develop and execute regional field marketing campaigns aligned with overall company objectives.
- Collaborate with sales teams to understand market needs and customer profiles.
- Organize and coordinate local events, trade shows, and sponsorships to promote brand awareness.
- Analyze and report on the performance of campaigns, providing insights and recommendations for improvement.
- Build and maintain relationships with local partners, vendors, and relevant industry stakeholders.
- Monitor and stay updated on industry trends, competitor activities, and market dynamics.
- Collaborate with the global marketing team to ensure consistency in messaging and branding.
- Track and manage the regional field marketing budget.
Required Qualifications:
- 5-7 years of field marketing experience in an enterprise technology company
- Experience creating and implementing lead nurturing and pipeline acceleration programs
- Highly results and metrics driven with outstanding analytical and problem solving ability and passion to analyze data and derive actionable insights.
- Effective communication and interpersonal skills.
- Excellent project management and organizational skills.
- Ability to collaborate with cross-functional teams
- Good humor and a can-do positive attitude
- Customer-focused.
- Strong understanding of the cultural, linguistic, and business nuances across APAC markets.
- Flexibility to travel within the assigned region and occasionally internationally.
Preferred Qualifications
- Proficiency with CRM systems such as Salesforce
- Experience developing and managing multiple marketing programs simultaneously.
- Experience with customer segmentation, and targeting
- Highly organized and detail-oriented.
- Excellent project management skills.
- Open to continuous feedback
- Thrives in a fast-paced environment with changing priorities
- Team player who is excited to work in collaborative environment
- Proficiency in English; proficiency in additional languages spoken in APAC markets is highly desirable.