Customer Marketing Manager, Story Activation

We're looking for a strategic, highly collaborative Customer Marketing Manager to lead customer story activation across key programs - with a focus on analyst relations and story amplification, both internally and externally. This role sits within the Customer Marketing organization and plays a pivotal part in amplifying Salesforce customer success stories to the right audiences at the right time.
You'll partner closely with the Analyst Relations (AR) team to source, prep, and match customers to strategic analyst engagements like Gartner Magic Quadrants, Forrester Waves, and briefings. You'll also collaborate with marketing teams to align customer stories to brand and demand campaigns - ensuring they're effectively woven into content, events, and programs. Additionally, you'll build a sales enablement program that empowers sales leaders with relevant customer stories to support deal cycles and educate customers and prospects.
If you're a marketer who thrives at the intersection of storytelling, cross-functional collaboration, and strategic marketing - and you're passionate about connecting customer success to business impact - this is the role for you.

Responsibilities

• Lead customer activation for Analyst Relations, serving as the key partner to source and prep customers for analyst reports, briefings, and evaluations.
• Maintain a strong understanding of Salesforce's customer story inventory, including key use cases, industry segments, and product adoption. Leverage reporting tools (e.g.consumption reports) to identify and source the right customers for high-impact AR opportunities and other strategic programs.
• Track customer impact in analyst evaluations to inform sourcing and improve results.
• Build a sales enablement program that arms sales leaders with customer stories to support deals, educate prospects, and highlight product impact.
• Write and edit short-form content such as story summaries, customer blurbs, and internal updates to support activation efforts.
• Partner with campaign teams to identify and source the right customer stories to feature across brand and demand programs, including events, web content, and thought leadership.
• Support customer marketing for key events, ensuring customer stories are featured in keynotes, and broadcast opportunities.
• Collaborate with integrated campaign teams to strategically embed customer stories into multi-channel marketing efforts - ensuring customer voices are represented across digital, social, email, and paid media channels.

Preferred Skills

• 5-8 years of experience in customer marketing, sales, analyst relations, or a related function, ideally in a B2B tech environment.
• Strong communication and storytelling skills, with the ability to distill customer success into impactful narratives.
• Experience supporting analyst relations programs that require sourcing and managing customer references.
• Proven ability to collaborate with campaign and product marketing teams to align stories with strategic themes.
• Highly organized with the ability to manage multiple workstreams, stakeholders, and timelines.
• Comfortable working independently and influencing across a matrixed organization.
• Sales or customer-facing experience required to navigate stakeholder alignment, influence internally.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $138,800 to $190,900.