Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
For more information about our benefits, see below!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary:
Own the strategy, governance, and activation of Rentokil-Terminix's multi-brand customer databases. Translate raw first-party, third-party, and behavioral data into segmented, omnichannel programs that accelerate acquisition, retention, and lifetime value. Partner with analytics and creative teams to embed AI-driven insights and privacy-by-design principles into every campaign, ensuring compliance while scaling highly personalized experiences.
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Duties & Responsibilities:
Data Strategy & Governance:
- Define data taxonomies, identity-resolution rules, and quality scorecards across SFMC, HubSpot, Snowflake, and ancillary sources.
Enforce CCPA/GDPR/GPC compliance and manage consent architecture in coordination with Legal & Security.
Segmentation & Predictive Analytics
- Build and operationalize AI-driven propensity, churn, and next-best-action models to power 1:1 journeys.
- Partner with Data Science to productionize models in Snowflake and expose via Automation Studio/Query Activities.
Campaign Design & Execution:
- Translate insights into email, SMS, push, direct-mail, and paid-media audiences; orchestrate deployment calendars and test plans.
Monitor deliverability, frequency caps, and cross-channel fatigue rules.
Performance Measurement & Optimization:
- Design incrementality frameworks (A/B, hold-out, MMM) and publish actionable dashboards in Datorama/Power BI.
- Present findings to Marketing and Finance leadership; recommend budget reallocations based on ROI.
Platform & Vendor Management
- Serve as product owner for SFMC data views, Contact Builder, Journey Builder, and Mobile Connect; liaise with IT on releases.
- Evaluate emerging MarTech (CDP, real-time decisioning, clean rooms) and lead pilots.
Team Leadership & Enablement
- Mentor a team of analysts and campaign managers; establish OKRs, career paths, and a culture of test-and-learn.
- Drive adoption of SQL, Python, and marketing-automation best practices through regular workshops.
Education
- Bachelor's degree in Marketing, Statistics, Computer Science, or related field (Master's or MBA preferred).
- Certifications: Salesforce Marketing Cloud Administrator or Email Specialist; SQL/BI certification (e.g., SnowPro Core); TCPA/CCPA compliance training.
- Ongoing professional development in AI/ML for marketing, predictive analytics, and data privacy
Experience
- 5-10 years in database or lifecycle marketing; 3+ years in a leadership role.
- Hands-on expertise with CRM/ESP platforms (Salesforce Marketing Cloud, HubSpot, Marketo), relational SQL, and cloud data warehouses.
- Proven track record designing and scaling AI- or model-driven segmentation and personalization at enterprise scale.
- Demonstrated ownership of privacy-compliant data governance frameworks (CCPA, GDPR, TCPA).
- Managed omnichannel campaigns (email, SMS, direct mail, paid media) with measurable lift against control.
Skills & Competencies
- Strategic Thinker: Converts business goals into data-driven roadmaps.
- Analytical Rigor: Relentless about data quality, statistical validity, and root-cause analysis.
- Change Agent: Drives adoption of new tech and processes across matrixed teams.
- Collaborative Influencer: Translates complex analytics into crisp, actionable narratives for executives and creatives alike.
- Growth Mindset: Embraces experimentation, rapid iteration, and continuous learning
Physical Demands and Working Conditions
The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Incumbent must be prepared to:
- Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
- Sitting for long periods of time while using office equipment such as computers, phones and etc.
- Performing repetitive motions involving the wrists, hands, and fingers, such as typing, picking, and pinching, within your regular work environment.
- Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.
Incumbent is required to have:
- Near-range visual acuity for detailed tasks and ability to perform activities with precision such as analyzing data, viewing computer screens or reading extensively.
Incumbent will be subject to:
- Inside working conditions: The change of building environment such as with or without air conditioning and heating.
Base Pay Range $76,600 - 99,600 / year
While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
- Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
- Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
- 401(k) retirement plan with company-matching contributions
Work-Life Balance
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
Know Your Rights - Workplace Discrimination is Illegal
Pay Transparency - Nondiscrimination Provision
California residents click here to review your privacy rights.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.