Job Title: Senior Director of Referral Marketing
Reports To: Vice President of Digital & Growth
Classification: Exempt
Job Type: Full-Time
Location: NYC / Hybrid
Please note: This is a hybrid position and will require commuting to our Flatiron office in NYC 3 days per week.
We are the Institute for Integrative Nutrition (IIN), the world's leading integrative health platform. IIN pioneered the health coaching profession 30 years ago with our flagship Health Coach Training Program, and today, we offer a variety of health, wellness, and coaching courses that empower people to find their purpose and connect them to a supportive global community. Our mission is to be the space where anyone can feel safe and inspired to explore what it means to feel their healthiest and happiest, and in the process, heal the world.
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Job Summary:
The Director of Referral marketing plays a crucial role in driving revenue through the affiliate channel. The role is responsible for leading and managing the referral marketing team and channel to develop and execute affiliate marketing strategies and programs to drive revenue and business growth. The role requires a deep understanding of forecasting revenue targets and achieving them, digital marketing, strong leadership skills, and the ability to foster relationships with affiliate partners. What makes this opportunity unique is IIN’s large community of affiliates to tap into including students, alumni, faculty, influencers & health and wellness publishers to unlock and hit goal.
Duties/Responsibilities:
- Partner with finance team to create annual & monthly forecast and lead in defining a strategy to hit annual, quarterly & monthly sign-up, lead, enrollment & revenue goals
- Set clear, business impacting plans and priorities each month to achieve forecast for the referral marketing channel
- Lead and manage the affiliate marketing team to drive execution, providing guidance, direction and prioritization
- Partner with analytics team to build critical reports & dashboards to inform you and the team as well as leadership on day to day performance of the referral marketing channel to drive decisions
- Consistently analyze and optimize each week to achieve short term performance alongside long term key project completion to continue to grow the business
- Collaborate with key internal stakeholders to ensure the referral marketing plans align with holistic marketing strategies to create larger impact
- Lead the larger and top partners strategy – outline & negotiate contracts, manage relationships, identify innovative opportunities across influencers, faculty, events and publishers partners
- Define and optimize pay-out and incentive structure across segments to create most compelling combination to drive performance and ensure maximum profitability
- Design quantitative and qualitative research approach to gain on-going feedback from the referral members to continue to optimize the program
- Drive the higher level relationship with our 3rd party affiliate platform partner to ensure we are maximizing use
- Continue to assess tools & technology to drive scale
- Remain up to date with industry trends, competitor strategies, and emerging technologies to remain competitive in the affiliate marketing space
- 10+ years’ experience working in digital marketing or affiliate marketing
- Strong negotiation and contract management skills
- Results-oriented with a strong track record of meeting or exceeding affiliate marketing goals
- Understanding of digital marketing channels affiliates are on including social platforms, website, blogs & podcasts
- Technically savvy and experienced in affiliate platforms and tracking as well as digital measurement tools (GA4, PowerBI)
- Excellent communication and relationships management skills
- Ability to compile data and use to drive action
- Strong understanding of community member tools to market including email, blogs & social media
- Growth marketing mindset, who can prioritize and identify business impacting plans
- Curious and creative thinker who can quickly learn the health & wellness space
- Unlimited paid vacation days, with additional sick days, & generous parental leave
- Additional paid “Winter Break” vacation days between December 25 and January 1
- Annual paid commuter stipend bonus
- 401K plan with employer contribution of up to 4%
- Free lunches and snacks while working in office
- Health benefit plan that includes health, dental, vision, disability, and life insurance
- Free access to our educational offerings
- Health Coach Reimbursement
- Weekly virtual wellness sessions, which have included virtual yoga and meditation classes
- A variety of seasonal health and wellness perks
The Institute for Integrative Nutrition (IIN) is the world’s leading integrative health platform with the largest global presence of Health and Life Coaches – over 160,000 coaches in 175 countries. IIN is on a mission to heal the world through unparalleled educational offerings as well as landmark partnerships, including Chopra Global (Chopra). An IIN education empowers you to transform your health, find your passion, and live your happiest, healthiest life.
Why work for us?
At IIN, our goal is simple: to attract and retain a workplace that includes a diverse group of talented people who come together to play a crucial role in improving health and happiness for everyone. In order to achieve this, we hire the best individuals from all different backgrounds and experiences. Our commitment goes beyond a diverse and inclusive workforce; we are also committed to diversity in our curriculum and teachings as well. We feel it enriches the experience for all our students and the community and in turn creates the ripple effect that transforms the world!
We are a mission-driven company striving to make the world a healthier and happier place! We have the culture of a start-up paired with the resources, stability and foundation of an established company with 30 years at the top of its field. We strive to be a company that walks the walk, with great perks and an amazing team of awesome, collaborative, and passionate colleagues!
Compensation:
$150,000-$175,000
The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.