Brand & Content Strategist

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

IBM's purpose is to be the catalyst that makes the world work better. As a Senior Brand & Content Strategist, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how what we do and how we can help them solve their biggest challenges.

IBM Ecosystem is looking for a Brand and Content Strategist to help build brand relevance, consideration and demand through brand and content strategies that engage, inspire and progress partners and prospects to choose IBM. In this role, you will:

• Collaborate with the team to support development of integrated brand-to-demand messaging and content plans that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
• Apply deep curiosity to build an understanding of the market, target audiences and IBM's offerings to help create the most compelling messaging and content.
• Work across different marketing disciplines in IBM from Product Marketing and Communications to Client Stories, Field Marketing, Events, Social, and Industry to design and execute content plans.
• Create a content architecture that supports the full funnel-thought leadership, solution awareness, product education, and transactional readiness-tailored to digital buyers.
• Define and enforce brand governance and messaging frameworks across all e-commerce assets, ensuring alignment with corporate brand guidelines.
• Develop scalable, reusable content templates and toolkits to support product listings, campaign landing pages, SEO, and performance marketing.
• Lead a content performance measurement framework-track KPIs such as conversion rates, bounce rates, engagement scores, and marketplace visibility.
• Champion continuous optimization through A/B testing, analytics, and customer feedback.
• Collaborate with regional teams to localize content and adapt strategies to meet cultural and language needs while maintaining global consistency.

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

Please submit your resume/CV in English

• Relevant experience in a content role with progressive levels of seniority and responsibility.
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Strategic planning and presentation; excellent written and verbal communications.
• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.

Preferred technical and professional experience

• Marketing with business partners.
• Proven experience fostering trusted and influential relationships with internal and external partners to ensure application of insights to maximize brand and content engagement.
• Experience building relationships with executives and stakeholders, both internally and externally (executives, clients, agencies, business partners).
• Experience working in a partner or channel ecosystem.
• Background in enterprise technology or developer platforms.
• Global marketing experience and/or localization workflows.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

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