Content Writer, HSA

About this Role:

We are seeking a Content Writer to join our dynamic marketing team.  In this role, you’ll create and optimize content that supports the HSA customer journey — from awareness to conversion to advocacy — while contributing to content strategies for our TPA partners and eCommerce customers. This is a unique opportunity to write across platforms, audiences, and formats — combining empathy, creativity, and clarity to deliver helpful, benefit-driven messaging at every touchpoint.

 What you’ll do:

• Write and edit content that guides consumers through the HSA experience — from learning what an HSA is to making smart purchases with it.
• Support partner-facing content needs, including toolkits, emails, landing pages, and education materials for TPAs, brokers, and employers.
• Contribute to eCommerce content strategy by writing product copy, category pages, email campaigns, and educational resources.
• Collaborate with design, brand, and marketing teams to ensure consistent tone, voice, and UX across content.
• Help map and improve content across key moments in the HSA customer lifecycle.
• Stay up to date on healthcare benefit trends and translate complex terms into consumer-friendly language.
• Maintain and update content in CMS and support ongoing SEO optimization.

What you'll need:

• Minimum of 2 years of experience writing for digital channels — ideally with a focus on B2C, health, finance, or eCommerce.
• Excellent writing, editing, and research skills with attention to detail and brand tone.
• Curiosity about the consumer mindset and ability to create content that informs, motivates, and builds trust.
• Interest in healthcare, financial wellness, or benefits education is a strong plus.
• Familiarity with content strategy, UX writing, or SEO is a bonus.

Why Join Us?

• Mission-driven team helping consumers make the most of their healthcare dollars.
• Opportunity to grow your skills across content types and strategies.
• Work on meaningful projects that support both individual consumers and enterprise partners.
• Collaborative culture with flexibility, creativity, and purpose at its core.

Additional Information:

At Health-E Commerce, our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

• Compensation: $50,000 - 70,000
• Discretionary Annual Bonus Eligibility: Up to 10%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours

FLSA Status: This position is classified as exempt under the Fair Labor Standards Act (FLSA). However, based on specific state regulations and job duties, the role may be classified as non-exempt in certain jurisdictions.