Digital Content Producer, Content Monetization Team
The USA TODAY NETWORK/Gannett is seeking a content producer to be a key part of the growth and development of revenue through strategic content. This role will produce audience-focused content that aligns with the editorial strategy and fulfill strategic partnership needs, events, sponsorships, monetization and native advertising. The person in this role will report to the Director of Content Monetization and work very closely with the editorial team and business development team to identify content opportunities to grow revenue and the USAT audience, while also optimizing existing content for increased performance.
Main duties include executing new content strategies, maintaining existing editorial projects and working with in-house and freelance content producers to create optimized and on-brand content for USA Today and other Gannett properties. This person must be an eager collaborator with partners across the Gannett organization, leveraging audience to drive revenue and boost engagement.
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This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.
Responsibilities:
Content: Implement revenue-focused content strategies.
- Write original content as assigned by the Director, Content Monetization Team.
- Produce high-quality content ideas that are engaging and timely.
- Create and/or source content to support viral/trending and revenue initiatives.
- May attend daily newsroom meetings to plan coverage for the day.
- Understands digital content, how to frame it for social engagement and how to measure or estimate its success.
- Produce content submitted by freelancers and in-house writers.
- Write and produce content within the Gannett CMS and external platforms, utilizing a variety of technical features available.
- Analyze existing content for potential to increase revenue and/or reach through tactics such as SEO optimization, headline rewriting, updating evergreen content and adding video.
- Produce short trending and viral videos, using provided tools, as assigned.
- Apply best practices to new editorial, including revenue optimization to other existing editorial efforts.
- Assist with content for the Coupons initiative and coordinate with key partners .
Collaboration: Communicate with editorial teams, other newsrooms, business development teams, audience growth and other internal partners to execute high-quality content.
Audience: Assess editorial strategies for growing social media impact, newsletters and other avenues for subscriber and audience growth. And track content performance using a range of editorial and business tools, as well as overall progress toward project and annual goals.
Requirements:
- Bachelor's degree in journalism or a related field or equivalent combination of education and experience.
- At least four years of professional experience on an editorial team or in a newsroom.
- Experience editing and/or creating content in a deadline-driven environment.
- Experience working in different Content Management Systems.
- Familiarity with affiliate networks and corresponding tracking metrics.
- Proven ability to manage multiple tasks in a fast-paced environment.
- Sophisticated understanding of different audience platforms, user behaviors, contentand strategy.
- Strong interpersonal skills with demonstrated experience in cross-functional collaboration.
- Understanding of SEO and experience using social media channels such as Facebook, Instagram, Reddit, TikTok and YouTube to build out storytelling and reach readers.
Application Instructions
We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:
- Your resume - one to two pages.
- A cover letter outlining how you would approach the internship and what you hope to gain from the experience.
- Links to samples of your work.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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The hourly rate for this role will range between $16.44 and $33.65. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.