Marketing Specialist - High Voltage Products

We now offer a rare opportunity as a Marketing Specialist to drive the Live Tank Breaker and High Voltage Components marketing activities according to the Global Product Groups (GPGs) and the European Hub Business Unit High Voltage Products strategy.

In this position, you will report directly to the Hub Europe Marketing Manager for High Voltage Products.

You will create, plan, and implement strategic marketing and customer engagement initiatives, designing marketing programs that meet the product group's business objectives and align with the global Hitachi Energy strategy. Map and understand customers' journeys to develop marketing campaigns to improve customer engagement, lead generation, and company positioning.

To be successful in this role you must have high customer orientation and excellent teamwork skills. You will collaborate closely as a strategic bridge between sales, communications, and Business Unit marketing teams to align priorities and objectives, execute marketing activities and events that drive sales and increase market share.

• Product value proposition: Develop a customer-centric value proposition and proof points with localized scenarios for our core markets. Communicate value and unique benefits to targeted buyer personas per branding guidelines.
• New Product Introductions: Track and manage product launches, develop marketing tactics and support collateral development in collaboration with the Breakers and High Voltage components teams.
• Collateral development: Create high-impact customer-facing thought leadership materials, including preparation of various marketing assets such as brochures, videos, white papers, case studies, external presentations, etc.
• Digital Marketing: Design, strategize, and execute Digital Marketing Campaigns in our marketing automation platform Eloqua. Strong focus on lead generation and following campaign objectives.
• Website content: Develop and maintain landing pages and update the website and intranet product content.
• Competence Initiatives: Organizing internal competence activities to onboard teams on the latest marketing campaigns and resources.
• Collateral library: Maintain a readily accessible, complete, and up-to-date collateral library for each assigned product.
• Events: Plan and organize product positioning during fairs and exhibitions; maintain up-to-date marketing material to attract customers.
• Analysis: Track, analyze, and make recommendations to maximize the effectiveness of the above.

• Previous experience in marketing, brand, or marketing communications in a B2B environment (technical, industrial, or energy/power segment preferred)
• Excellent communication skills, with a knack for distilling complex ideas into customer-friendly language.
• Business fluency in English; additional language skills beneficial.
• Hands-on experience with marketing automation platforms, such as Eloqua or Marketo.
• Experience working with the Adobe Creative Package is an advantage.
• Willingness to travel and work in a global team.