Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in business strategy and analysis.
- Experience in product marketing in the tech and ads space.
- 7 years of experience in the entertainment and/or sports industry, with a focus on Direct to consumer (DTC) products/brands.
- Ability to work comfortably with ambiguity and develop strategy and ideas.
- Ability to drive an innovation agenda and decision-making with data and insights.
- Ability to operate with flexibility across functions and influence complex, matrixed and global organizations.
- Ability to work on multiple projects simultaneously in a fast-paced dynamic environment and think strategically about complex issues, leading to thoughtful recommendations and action plans.
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About the job
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Drive strategy development for feature marketing and on-platform promotions across YouTube in the Living and Primetime Channels.
- Help to build core foundations (e.g., mission, goal, value proposition, narrative) for the Living Room.
- Serve as a cross-functional lead between YouTube Marketing, Product, Sales, B2B, and partnership teams.
- Be responsible for monitoring the performance, impact, and reporting of data-driven marketing strategies for the Living Room and Primetime Channel products.