MAC | Media & Advertising Manager (Fixed Term Contract)

POSITION SUMMARY

Do you want to work for a brand that empowers you to be yourself, is at the forefront of culture and stands for positive social impact? Then you've come to the right place. As the world's leading beauty trendsetter and one of the largest brands in the Estée Lauder Companies portfolio, we continue to transform for the future while remaining true to our core values of diversity, inclusivity and individuality.
We're looking for an experienced Media & Advertising Manager who will be responsible for defining the strategy to connect, engage and convert the brand's target audiences - utilising media expertise to determine where, when and how to reach them through paid and owned media channels.
You're a natural leader in your field with an appetite for innovation, often challenging the status quo to drive change. You'll create and implement media plans to meet our customer and brand needs - maximising revenue by amplifying awareness, consideration and desire for our iconic range of products.

• Deliver annual planning brief to the media agency working with cross-functional teams to collate all inputs / insights and shape the full year strategy
• Develop and implement advertising campaigns that build brand equity, loyalty and retention, mapping out the optimal mix of channels to achieve our growth, acquisition and conversion goals
• Manage our always-on media strategy delivering our traffic and sales targets by ustilising a cross-channel mix including Paid Search and Paid Social
• Set up and manage the ongoing reporting process, giving a consolidated view of performance across the business with a view to accelerating learning across the brand for better ROI
• Drive innovation in media through conducting research and identifying new platforms, technologies and solutions - always staying one step ahead of the competition
• Create new opportunities to capture quality data
• Build an iterative test-and-learn approach into standard workflow - from developing hypotheses to testing, analysing and implementing successful results
• Collaborate with the Content Manager to ensure assets are optimised for Media plans and brief adaptations to the Studio team, as needed
• Optimise the performance of assets by providing data-based feedback and recommendations to the Content Manager, to ensure production of local assets are aligned with audience and platform needs
• Act as the point-of-contact for media direction - working with key departments (product, marketing, online, sales, PR & communications), to ensure plans are in line with brand guidelines and support key business objectives
• Manage Paid Media Budget and work with all suppliers and corporate team (as applicable) to ensure accurate accounting
• Build and implement owned social media strategy for UK+I channels, working with Global counterparts to align to direction, while maintaining local relevance
• Coach Social Media Assistant Manager to manage day-to-day running of owned social channels, overseeing calendar and all content streams (Global Content, Influencer Content, Artist Briefs, Local Shoots etc)
• Implementation of new reporting structure to showcase channel impact

• Able to demonstrate a successful and established career specialised in media and advertising
• Demonstrable track record of positive ROI on paid campaigns
• Exhibits confidence throughout the paid campaign process - from campaign building and implementing tracking methods, to optimisation and reporting
• In-depth working knowledge of Facebook, Instagram, TikTok, Pinterest & YouTube; motivated and passionate about social media
• Experience in funnel management, conversion and analytics
• Experience leveraging audience signals to improve campaign reach and/or ROAS
• Can derive insight from data and is comfortable manipulating and analysing data, able to translate complex channel-level observations into actionable insights
• Management experience
• Excellent communication (written and verbal) and leadership skills with an entrepreneurial, business-oriented and innovation-eager mindset
• Understands best practices and emerging trends within the digital/social
• Reporting and ownership of budget
• Experience of global brands an advantage

• Hybrid Working (2 days WFH, 3 days office based)
• Generous Bonus Opportunity that usually performs ahead of target
• 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
• 1 additional day of Annual Leave to celebrate your birthday
• Holiday Purchase scheme that enables you to get five additional days
• Summer Fridays for five months of the year
• Market leading Family Leave provisions
• Generous Staff Discount & Credit
• Benefits platform with exclusive discounts and offers
• Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)