Job Title: Shopper Manager (Various Brands)
Location: Nairobi, Kenya.
Reports to: Shopper Marketing Manager - Beer
Function: Commercial - Customer Marketing
About the Company
East African Breweries PLC (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company.
With breweries, distilleries, support industries and a distribution network across the region, the group's diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors.
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As a consumer-driven business, EABL takes time to study the market and understand consumer needs and wants and how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends. This goes hand in hand with our Vision to be the most celebrated business in Eastern Africa.
About the Function:
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.
Dimensions of the role:
a) Financial
- The programmes developed by the Shopper Managers contribute to delivering the KBL's P&L and those of their designated category/brands
- Responsible for the in-outlet programmes creation budget
- Measured against KBL growth targets and the key battlegrounds related to their designated categories
b) Market/ Environment Complexity
- The Shopper Manager has a broad reach across KBL, covering all channels and all brands within their designated category
- The individual will work within the parameters of the Marketing Business Plans as well as act on specific country, category and customer insights to deliver initiatives that can work across multiple countries and multiple channels.
- The individual must be seen as the specialist in the development of brilliant in store/bar programs and will have the freedom to deliver the best work with the outcome to deliver category growth and KBL brand growth ahead of the category
- The role will require the individual to be mobile - 30% travel across KBL divisions
Key Accountabilities and Responsibilities:
- The Shopper Manager is responsible for in-store/bar programmes for their designated category/brand.
- Responsibility for crafting category and brand Shopper Marketing programmes for scaled execution across multiple channels
- Responsibility for the in-store/bar programmes from initial brief through to final toolkit development and customer proposition (as well as supporting execution and final M&E)
- Responsible for ensuring that the programmes are commercially viable and drive category growth (and brand growth ahead of the category)
- Responsible for the in-outlet programme creation budget
Key Stakeholders:
- The Shopper Manager report to the Shopper Marketing Managers
- This position is part of the team that provides the bridge between Brand/Consumer Marketing and Customer Marketing teams - key internal stakeholders include Marketing & Brand Managers, Innovation Managers and Innovation Commercialization Managers, and Channel Development Managers
- In terms of external stakeholders, the role will be responsible for building strong relationships with our BTL/Shopper Marketing agencies and will work closely with some of KBL biggest customers (>£100K NSV) to provide differentiated solutions
Qualifications and experience required
- A Bachelor of Commerce in Sales/Marketing or business degree or equivalent
- Minimum of 4 years' experience in Commercial environment.
- Have experience in People management or leadership
- A proven track record in either Marketing and/or Sales (Customer Marketing)
- Strong creative judgement and good commercial understanding (of our customers and their shoppers)
- Multi-channel experience preferably in Customer Marketing, trade marketing, Key accounts, and field sales
Skills:
- An individual who understands how to get things done within KBL and has the ability to influence across a broad network of the organization - there is some ‘thinking' involved' but much of this will be about simply ‘decide' and ‘act'
- An ability to inspire agencies to deliver great work and ideally some experience of working with key customers
- Ability to influence across the different business units
- Strategic bandwidth-see opportunity, ideate and develop strategy, and lead in the implementation of that strategy
- Ability to triangulate complex data set to develop insights that will be used to develop plans that will drive business objective
- Great personal and interpersonal skills working in a Cross functional environment between supply, commercial leadership team, brand team, and members of Execs
- Project management skills with an ability to ideate and follow through with project from end to end till completion
- Great communication and presentation skills with an ability to breakdown strategy to simple executional plan comprehended by distributor teams
Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
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