Shopper Manager - Core Mainstream Spirits

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share standard methodology.

Diageo UDV Kenya, Mainstream Business has been growing year on year cementing its critical contribution on KBL P&L and overall share growth. As a company, we have established ambitious targets in Mainstream business built on key strategic growth themes. We have achieved our ambition of generating stellar company growth year on year by bringing to life and delivering on key brands strategic plans that focusses on the consumer, are more scalable than ever before and that unlock more value to our business partners and retail partners.

We are looking for a Shopper Manager who is ready to support and deliver Mainstream plans at pace and scale that are connected to the business strategy and generate steady growth for the company.

Purpose of the Role

The Shopper Manager creates a driven advantage for Diageo by collaborating, crafting and executing the brands' physical availability priorities with an Omni Channel approach.

This role is a Trade Marketing role and provides the critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications, and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM (Route to Market) understanding.

Dimensions

The Shopper Manager role is the key arbiter of where and how and at what level our brands invest at the "moment of choice". Deciding, for example, that brand is to be prioritized within a channel or segment has major implications for that brand's long-term growth and be a grounded and built in a commercial way that moves our business forward.

Financial

The Shopper Manager - will have access to and stewardship of a portion of the Brands A&P & TI (Trade Investment) budget to support BTL Below the Line) agency and other 3rd party work. Execution of the planned BTL activities has a direct impact on the brand P&L and ultimately to the overall Business P&L.

Complexity

This role requires a deep understanding of category & channel segment data, shopper/consumer & trade insights, market trends and deep commercial knowledge. The role needs to lead and influence internal partners across executive, supply, marketing and sales functions to coordinate activity and consistency of outcomes.

Key Activities

• Leads all aspects of all commercial marketing BTL planning and delivery of programs for Trade Marketing commercialization
• Delivers "fewer, bigger, better" brand activations that truly impact the brand performance to grow share and deliver financial and consumer imperatives
• Collaborates with brand, wider Trade marketing and sales-field marketing organization to deliver brand BTL execution.
• Provides critical input to commercial (BPM) and brand reviews (QBP's) and Brand Board Sessions - leading commercial course correction were vital.
• Lives the Diageo Performance Ambition and demonstrates deep dedication to our Leadership Standards.
• Grow yourself and others by living our Performance Ambition and leading through action.

Qualifications and Experience Required

Qualifications

• Graduate Qualification
• High cognitive ability

Experience

• Strong customer marketing (sales capabilities/ trade marketing/ Key Accounts) (> 3 years)
• Great performance track record and strong customer relationships
• High level of understanding and experience of customer & Consumer engagement and project management (Plan-Execute & Measure)

Key Skills

• Seeking highly motivated and action-oriented candidate to work on the dynamic and fast-paced Customer Marketing team. This individual will collaborate with Brand Managers across major spirits brands to bring to life an array of exciting opportunities.
• The type of person we are looking for must have a real balance of urgency, entrepreneurial drive, and analytic skill. The ideal candidate has a curiosity about consumers and the competitive landscape and an interest in creative and design.
• They must be able to work across the organization and have the ability to get great results quickly from a cross-functional team made up of sales team, Finance, CPM, Brand, Legal and Supply teams.
• Needs to lead and bring commercial expertise into the Customer marketing team. Using strong experience in the industry, plus strong customer insight, challenge and challenge status quo to drive excellent results and bold execution.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Rewards & Benefits Statement

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.