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Manager, Trade Marketing - Ciroc and Lobos

AT Diageo
Diageo

Manager, Trade Marketing - Ciroc and Lobos

New York, NY

Job Title: Manager, Trade Marketing Ciroc and Lobos

About the role:

The Trade Marketing Manager is responsible for bringing brand and commercial plans to life in the market. Sitting at the intersection of brand strategy and sales execution, this role translates national priorities into deliverable, channel-ready programming that drives visibility, conversion, and share growth.

This role partners closely with Brand, Shopper, Strategic Accounts and Field, and agency or partner teams to develop commercial assets, manage campaign execution, and support field sales teams with tools and guidance for in-market success.

Key Responsibilities:

  • Translate brand plans into commercially viable programs, tailored to channel, customer, and execution needs
  • Lead the development of program toolkits, creative assets, and activation briefs in partnership with agency partners
  • Serve as the day-to-day connection between Brand Marketing, Sales, and the field on all program-related activity
  • Ensure executional readiness of programs, including timelines, materials, and sell-in tools
  • Manage activation calendars, performance recaps, and process documentation
  • Partner with field sales and distributor teams to gather feedback and optimize in-market delivery
  • Ensure programs align with budget, compliance, and brand standards

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Ideal Candidate Will Have:
  • 5+ years of experience in Trade Marketing, Shopper Marketing, Brand Activation, or Customer Marketing
  • Proven ability to manage cross-functional projects and agency partners
  • Strong organizational and communication skills, with attention to detail and deadlines
  • Commercial acumen and a proactive, problem-solving mindset
  • Experience with spirits, CPG, or retail programming a plus


Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Client-provided location(s): 175 Greenwich St, New York, NY 10007, USA
Job ID: Diageo-JR1113848
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

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