About us:
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the team:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
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About the role:
This is a unique opportunity to work with one of Diageo global Giants, the #1 whisky brand in Brazil that holds more then 200 years of history, Johnnie Walker.
The Johnnie Walker marketing Sr. Analyst will support all brand building activities and will play a key role on developing the brand communications plan.
Role Responsibilities:
• Main support on Johnnie Walker 360º communications plan, from media plans to always on content, influencer marketing, PR, PR Stunts and brand collaborations.
• Interface with communication agencies and may support influencers, partners, and clients
• Support on creating brand strategic plans for long term connecting 360o brand activity calendar
• Support on trade marketing activities in collaboration with the trade and sales team.
• Manage brand budget, marketing controls, purchase orders, invoices, financial reports, and approvals of media and point-of-sale materials with legal team.
• Lead all JW endomarketing campaigns, including internal communications, employee activations, giftings, and internal events.
• Safeguard the proper application of Johnnie Walker's visual identity and premium positioning across all touchpoints.
Experience / skills required:
• Experience in marketing, with brand planning and activation calendar, aligning ATL/BTL strategies.
• Growth mindset and high energy
• Organization and able to deal with project/execution timelines.
• Strong "can do" attitude, taking risks
• Resilience and flexibility
• Good communications skills and story telling
• Bachelor's degree is mandatory
• Advanced English (frequent interaction with global teams).
• Collaborative, creative, excellent communication skills and a passion for iconic brands.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're
supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.