Our Opportunity:
Chewy is looking for a consumer-centric and data-driven Senior Brand Marketing Manager to join our Brand Marketing Team. This high-impact role will lead the development and measurement of marketing campaigns for the Chewy brand. You’ll be responsible for leading our Holiday campaign and handling other large-scale campaigns throughout the year, reporting on performance up through Senior Leadership. You’ll partner cross-functionally across multiple Marketing teams within the organization to deliver results for the Chewy brand and our business.
What You’ll Do:
- Lead integrated brand campaign briefs, planning, audience development, trafficking, launch, and optimization process, working collaboratively with Creative, Performance Marketing, and Media Teams.
- Lead Brand Campaign reporting by developing a monthly reporting mechanism for all Tier 1 campaign readouts that synthesize campaign data from a variety of sources and data sets to distill findings and advise future campaigns.
- Lead campaign development (Linear Television, OTT, Paid Social, and Audio) and Go-To-Market execution for our Holiday campaign, working with our Internal Creative Team and partnering with Integrated Marketing, Performance Marketing, and Media to plan, flight, and report on assets.
- Own Brand Marketing and messaging calendar across the Marketing organization to ensure a cohesive brand experience across platforms and business units.
- Engage with the Consumer Insights team to develop standard methodologies in creative testing that improve performance without inhibiting creativity.
- Collaborate with cross-functional teams (Media, Performance Marketing, Social, PR, Marketing Analytics, Finance, etc.) to drive strategic marketing planning and execution.
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What You’ll Need:
- Bachelor’s Degree
- 7-10 years of consumer brand management and marketing experience in either large corporate or startup environments.
- Experience crafting detailed reporting on cross-channel Brand Marketing campaigns, going beyond just the data to pull actionable insights. Channels include Linear TV, OTT, Paid Social, & Audio.
- Strong analytical skills, able to read relevant data, draw conclusions, and provide a recommended course of action.
- Hands-on experience leading multi-channel campaign development and execution, including running on YouTube, Meta, TikTok, and Audio.
- Brand expertise with proven brand marketing experience (e.g. writing briefs, working with Creative teams & Media teams).
- Diplomacy and strong business insight with confirmed experience influencing others and gaining internal mindshare.
- Data-driven self-starter with demonstrated experience navigating through ambiguity in a fast-paced and demanding environment.
- Proficient in online and offline channel metrics and measurement.
- Adept at working in a cross-functional, matrixed organization with proven track record to collaborate with various teams across the organization.
Bonus
- Experience managing or working at a Media Agency or in-house Media Team.
- Proven track record in the e-commerce space with an emphasis on connecting digital and offline experiences.
#LI-Hybrid
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
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