Senior Brand Marketing PR Specialist

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

Taco Bell is looking for a Brand Marketing and communications professional excited to join one of the most dynamic and talented marketing teams around. This position is ideal for creative, holistic thinkers with high accountability, passion for brand storytelling, attention to detail, great communication style, a partnership mentality, and a love for Taco Bell. You will join a PR and Marketing team responsible for Taco Bell’s iconic and innovative status by promoting and protecting an iconic brand with more than 7,500 restaurants around the globe.

As Sr. Analyst, Brand Comms & PR, you will be primarily tasked with driving proactive brand-building programs for Taco Bell’s marketing calendar and brand campaign initiatives. In addition, the role is responsible for supporting brand partnerships, talent partnerships, collaborations, and real-time social / buzz engagement -- requiring collaboration with our partnering PR agency, internal cross-functional teams, and restaurant franchisees. 

The Day-to-Day:

• Be a critical part of the Brand PR team that sits at the center of Taco Bell campaigns and communication - creating an earned approach to our work
• Help lead and manage Taco Bell food innovation comms, brand partnerships, and collaborations
• Lead strategy and execution end to end for Taco Bell innovation and limited time only products to drive coverage, conversation, excitement and transactions
• Partner with social and brand teams to ensure Taco Bell product launch campaigns are built fully integrated and with the right PR elements/narratives from the start through go to market strategy
• Work with internal, cross-functional, and agency partners to develop integrated marketing and communications plans
• Project management lead across all Food Innovation + Brand PR workstreams, accountable for all press materials and agency management against these campaign workstreams
• Plug into cross functional measurement workstreams to deliver PR specific KPI’s, performance metrics, and analytics to showcase program and campaign impact with internal stakeholders
• Stay current on trends and industry news to have your figure on the pulse of current events and how to think big and creatively for proactive campaigns
• Identify culturally relevant moments for brand engagement and support real-time marketing activations and opportunities
• Champion the Brand PR, Marcomm and brand strategy, ensuring all communication efforts ladder up and enhance the strategy

Is This You?

• Bachelor's degree preferred
• Minimum 4+ years PR or creative agency or in-house experience
• Experience developing communications plans and materials for consumer brands/clients
• Strong verbal and written communication skills
• Proficient in Word, PowerPoint and Excel
• Broad knowledge of news, trends, and pop culture
• Candidate must also be responsible, accurate, creative, organized, able to work under deadline pressure, self-motivated and flexible
• QSR and/or customer service industry experience a plus
• Relentlessly curious.  Enjoys working in a fast paced, constantly iterating environment.
• Passionate about the brand and food

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$96,000 to $105,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self! 

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.  

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal.  You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf