Job Description Summary
Job Description
Role & Responsibilities
- Work with various segments to develop and deliver omni-channel campaigns that will extend BU's reach in end markets, increase lead generation and improve brand awareness
- Work with various BU teams to develop and deliver digital use cases and improve and optimize campaigns for use cases and achieve optimal results
- Produce and optimize contents for campaigns, including landing pages, eblast, and website
- Track and analyze key performance metrics to evaluate the success of omni-channel initiatives
- Drive traffic on BD.com to ensure content conversion by leveraging search, social media, landing pages, advertising, events, etc.
- Customer Insights, Social listening & Analytics
- Marcom Intelligence, Analytics, and Implements those best practices and face based insights into our omni-channel marketing strategies.
- Local omni-channel platforms training & education
- Conduct market research and competitive analysis to identify emerging trends and opportunities
- Establishes targeting specific goals, measuring performances and attribution across channels, marketing automation, CRM.
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Requirements
- Minimum 5 to 10 years of working experience in marketing in healthcare or B2B industry
- Advanced proficiency with best practices for content marketing, SEO, web, social media, email marketing, in-depth knowledge of digital marketing techniques focusing on channel and content strategies.
- Fluent English skills in written and speaking preferred
- Bachelor's degree, in business or marketing
- SFDC, Marketo, BI is a plus
Primary Work Location
KOR South Korea - Seoul HQ
Additional Locations
Work Shift