Arcadia is dedicated to happier, healthier days for all. We transform diverse data into a unified fabric for health. Our platform delivers actionable insights for our customers to advance care and research, drive strategic growth, and achieve financial success. For more information, visit arcadia.io.
Why This Role Is Important to Arcadia
Arcadia is hiring for a Marketing Operations Manager responsible for overseeing the technologies and automations used by Arcadia’s Marketing team to support and streamline Arcadia’s processes. Reporting to the Senior Growth Marketing Manager, the candidate is going to review Arcadia’s current marketing technologies, regularly analyze data and develop reports for the marketing and sales teams to make marketing initiatives more successful. This key role involves managing email campaigns, analyzing marketing campaign performance, and ensuring our marketing efforts are directly contributing to revenue growth. The ideal candidate will have a strong background in both the strategic and analytical aspects of marketing operations. By blending the principles of project management with data-driven marketing, you should advance Arcadia’s organizational goals as well as help Arcadia deliver better projects, on time and on budget, and reduce inefficiencies.
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What Success Looks Like
In 3 months
- Assess Arcadia’s current marketing technologies and processes and develop recommendations to streamline operations and improve customer data management.
- Assume management responsibilities of HubSpot, including data hygiene and list management, and optimize the platform to support Arcadia’s marketing campaigns.
In 6 months
- Develop comprehensive cross-channel KPI and analytics strategy, with concrete definitions of success (KPIs) across all relevant channels.
- Manage and own email campaigns and optimize marketing campaign performance to ensure our marketing efforts are directly contributing to revenue growth.
Report and analyze data that resides in channel platform to improve visibility and measurement of campaign effectiveness and insights.
In 12 months
- Scale our digital marketing strategy across provider and payer markets and optimize campaign delivery.
What You'll Be Doing
- Maintain and optimize marketing automation and CRM systems to streamline operations and improve customer data management.
- Develop and monitor key performance indicators (KPIs) for marketing effectiveness and operational efficiency.
- Collaborate with the inside sales team on outbound marketing strategies as well as track and analyze the impact of marketing efforts on revenue and B2B customer acquisition.
- Expertise in assessing marketing processes and finding ways to improve efficiency or quality of work.
- Serve as the primary owner of HubSpot, responsible for maintaining and optimizing the platform to support Arcadia’s marketing operations and campaigns.
- Manage data hygiene, list management and administration of Arcadia’s HubSpot marketing automation and collaborate with Arcadia’s Salesforce Administrator to improve data transfers across CRM technologies (includes Salesforce list management for marketing campaigns).
- Create dashboards and reports in HubSpot to improve visibility and measurement of campaign effectiveness and insights.
- Manage and optimize email marketing campaigns, focusing on performance metrics.
- Conduct regular analysis of marketing campaign data to identify trends, measure ROI, and inform strategic decisions.
- Identify digital marketing trends, new technologies, evolving best practices, competitor activity and testing opportunities that help drive the business forward.
- Stay updated with the latest digital marketing trends, evolving best practices in marketing technology and data privacy, competitor activity and testing opportunities that help drive the business forward.
What You'll Bring
- BA/BS in marketing, communications, business management, or another related field.
- 7+ years digital marketing experience, preferably in healthcare, B2B or regulated industry.
- Achieved the HubSpot Marketing Software certification.
- A strong understanding of email marketing, inbound marketing, account-based marketing, and marketing analytics.
- Deep expertise with marketing automation and data analytic tools, such as HubSpot, Salesforce Marketing Cloud, Google Analytics, Google Ads, Google Data Studio, and 6sense.
- Track record of translating qualitative data into recommendations and plans for lead generation and paid media campaigns to improve marketing effectiveness.
- Strong project management skills, including production schedules, budgets, stakeholder coordination, and agency/vendor relations.
- Knowledge of various project management technologies (e.g. Asana), preferably with hand on experience.
- Creativity and innovative thinking, always looking for new ways to engage audiences.
- Understanding of the marketing ecosystem and processes, and knowledge of the latest technologies in the marketing field.
- Expertise in assessing marketing processes and finding ways to improve efficiency and quality of work.
- Strong collaboration and communication skills to work effectively across various teams, including marketing, communications, creative, and sales.
- Problem-solving approach that values research and data analysis.
What You'll Get
- Experience building and leading a growth marketing strategy from the ground up.
- Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care.
- A flexible, remote friendly company with personality and heart.
- Employee driven programs and initiatives for personal and professional development.
- Be a member of the Arcadian Community.
About Arcadia
Arcadia.io helps innovative providers and payers across the country transform healthcare to reduce cost while improving patient health. We do this by aggregating large amounts of disparate data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as a market leader in the highly competitive population health management software market and have been recognized by industry analysts KLAS, IDC, Forrester, and Chilmark for our leadership. For a better sense of our brand and products, please explore our website.
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.