Accenture GO - North America Marketing Manager

Corporate Functions - Marketing + Communications
As part of this team, you'll play a key role in helping Accenture execute its strategy. You'll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Accenture GO - North America Marketing Manager

Job Description:

The position involves designing and executing pursuit marketing programs. This individual will work closely with campaign, content, industry, capability, and geographic marketing leads. Collaboration and use of data and insights will be key to being a trusted advisor to sales and deal teams, helping them differentiate through a marketing strategy designed to win work.

This position requires business-to-business marketing experience in the professional services or IT services marketplace. Some managers may be aligned with industries or capabilities where they have the most expertise. Responsibilities include creating the strategy and determining the marketing components, within a defined framework, to differentiate Accenture and increase win rate. Establishment of KPIs, measurement and continuous improvement are key.

The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at all levels of the organization. Must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans.

Key Objectives:

• Increase marketing differentiation across the sales lifecycle (Stage 0 - 3b).
• Enhance client perception of Accenture, differentiate Accenture from competitors, and create preference for our services and assets.
• Enable the business to help grow client relationships and conversations via social and digital channels.
• Increase efficiency and effectiveness of programs by applying best practice techniques and bringing innovation.
• Create industrialized, re-usable framework, assets and tools to improve speed to market while reducing costs.

Key Responsibilities:

• Drive the creation of assets to be used in digital promotion channels targeted to specific accounts and contacts via pursuits.
• Leverage and enhance pursuit framework to ensure innovation, industrialization and integration.
• Deliver cost-efficient integrated marketing campaigns including message development, creating marketing assets, digital and social media outreach.
• Draw insights from program analytics to refine programs and improve performance.
• Work with corporate functions such as Competitor Intelligence and Accenture Research to drive differentiation and personalization.
• Collaborate with appropriate marketing leads - understanding relevance of campaigns and content and encouraging integration and re-purposing.
• Share best practices to help improve skill development and ability amongst team.
• Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics and implementation, to improve client relationships and win rates.
• Assist in planning of investments and manage operational budget items.
• Ensure that all global marketing policies and procedures are followed.
• Manage multiple pursuits and stakeholders across various timelines.
• Travel domestically and / or internationally, as needed on limited basis.

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Qualifications

Basic Qualifications:

• Bachelor's degree or equivalent
• Minimum 7 years' experience in integrated marketing particularly client and opportunity centric marketing programs

Preferred Skill Requirements:

• Good experience in B2B marketing including digital, social media and marketing analytics
• Must be agile and willing to jump in and execute deliverables when needed
• Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget
• Proven experience in marketing strategy development and planning
• Proven experience in message development
• Strong written and oral communication, negotiation and presentation skills
• Proven experience in marketing asset development
• Proven experience in B2B digital /social media marketing
• Proven experience in marketing analytics and performance improvement

Professional Skill Requirements:

• Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
• Understanding and ability to originate and apply marketing concepts
• Ability to develop and apply creative solutions to complex issues
• Budget management
• Excellent customer service skills
• Executive presence and influence
• Ability to manage and build relationships in a matrixed environment
• Global perspective and understanding of local business marketplace
• Ability to work autonomously and independently, yet integrate appropriately within Marketing & Communications and other areas of Accenture
• Ability to manage multiple projects under tight deadlines and budgets
• Demonstrated leadership in professional setting; either military or civilian
• Demonstrated teamwork and collaboration in a professional setting; either military or civilian

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

Equal Employment Opportunity Statement

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For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

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Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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