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Diageo

Category Strategy Manager

United KingdomPosted today

Apply on company site View full job

Job title: Category Strategy Manager

Contract: permanent

Location: London

About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

To support the development and execution of category strategies internally and externally that drive sustainable growth and commercial performance across Global Travel.

The role is responsible for translating category, customer, shopper, consumer, and market insights into actionable recommendations that support commercial decision-making and execution across global travel markets. Working closely with the Revenue Growth Management team and cross-functional stakeholders, the Category Strategy Manager helps adapt global category strategies to specific Global Travel market needs while identifying growth opportunities and tracking category performance.

Key Accountabilities

• Category Strategy Execution: Support the adaptation and implementation of category strategies across Global Travel, ensuring global strategic priorities are translated into actionable recommendations that reflect local market dynamics and customer needs.

• Market Insights & Category Analysis: Develop and maintain a strong understanding of category, consumer, shopper, customer, and competitive trends. Analyse data from multiple sources to identify growth opportunities, performance drivers, risks, and emerging market developments.

• Commercial Planning Support: Partner with commercial, customer, marketing, and revenue growth management teams to ensure category insights are integrated into commercial planning, customer strategies, and execution plans.

• Category Performance Tracking: Monitor category performance against strategic objectives, providing regular analysis and recommendations to support decision-making and continuous improvement. Identify performance gaps and opportunities to optimise commercial outcomes.

• Global & Cross-Functional Collaboration: Work closely with regional and global category teams to provide market feedback, performance insights, and local perspectives that support the ongoing refinement of category strategies. Build strong relationships across functions to ensure alignment and successful execution.

Key Competencies

• Category & Commercial Insight

• Analytical Thinking & Problem Solving

• Stakeholder Management & Communication

Experience/skills required

Qualifications

• Bachelor's degree in applicable or related discipline.

• Strong understanding of category management, commercial planning, consumer insights, or customer strategy.

• Proficiency in data analysis and insight-generation tools.

Experience

• Experience in Category Management, Category Strategy, Customer Marketing, Commercial Strategy, Insights, Sales, Marketing, or a related commercial function.

• Experience analysing market, consumer, shopper, customer, and performance data to generate actionable insights.

• Experience supporting commercial planning processes and translating insights into business recommendations.

• Strong analytical and problem-solving skills with the ability to work with multiple sources of data and information.

• Experience collaborating with cross-functional stakeholders within a matrix environment.

• Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced commercial setting.

• Strong written, verbal, presentation, and storytelling skills.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team.

Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

About Diageo

With over 200 brands, from Johnnie Walker to Casamigos to Bulleit, sold in more than 180 countries, we’re the world’s leading premium drinks company.

Size: 10,000+ employees
Industry: Food & Beverage

View company profile

Perks and Benefits

Health and Wellness
- Health Insurance
- Health Reimbursement Account (HRA)
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA with Employer Contribution
- HSA
- HSA with Employer Contribution
- Fitness Subsidies
- Pet Insurance
- Mental Health Benefits
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Hybrid Work Opportunities
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Pension
- Stock Purchase Program
- Performance Bonus
- Relocation Assistance
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- On-Site Cafeteria
- Holiday Events
Professional Development
- Tuition Reimbursement
- Promote from Within
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
Diversity And Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
- Woman founded/led